33 Reasons Why You Need A Website Right Now

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People are more internet savvy than ever before.#16. Search Engines Need Your Help – The
However, there are many businesses that feel thatpurpose of search engines is to provide people with
they are ok even though they don’t haveinformation. By adding information about your product
an online presence. There over 100 reasons whyor service, you help provide the search engines with
businesses need a website. In this article, we will onlyanswers to the questions that users may have.
talk about the 33 reasons why you need a websiteFortunately for you, sometimes this information will
right now.attract new customers.
#33. Your Competitor Has A Website –#15. It’s 2010
Whether you choose to compete or not, there is#14. Why Not Have Two Businesses –
someone trying to earn your potentialWhen people come into your brick and mortar
customers’ business. When pricebusiness they can take a look at the products and
isn’t the issue, and 1 referenceservices you offer, get pricing information, and make
isn’t good enough to close the deal, youra purchase. Many people won’t leave the
website can be used as a tool to gain newhouse until they have decided what they are going
customers. If you don’t do it, yourto buy. A website for many people is a second
competitor will.business, in that it reaches a group of people who
#32. Your Customers Are Looking For You –would probably never come to your physical location.
In a perfect world every customer that you ever#13. Website Design Is More Affordable Than Ever -
service will keep your number on their refrigerator, orThere are more internet advertising companies than
in their cell phone. When they need you they wouldever before. This competitive market means you win.
simply go to the frig and give you a call.With some companies building websites for as low as
Unfortunately wives throw items away from the frig$250, the question isn’t how much anymore
without asking and cell phones get lost or broken.it is “what does this include?”. While
When you customer needs your service again, it iswebsite design is important, be sure to add an
likely that they will know your name and not youreffective internet advertising strategy as well to
number. In many cases they will then look for youryour program.
website.#12. Time Is Running Out, But It’s Not To
#31. Your Customers Need Your Help – ALate – With the rapid growth of the
happy customer would love to help you gain newinternet, many businesses are learning how important
business, however if someone is asking about yourit is to advertise on the internet. The more websites
work and your previous customer doesn’tthat are built in a particular industry means the more
have you phone number off hand they may becompetition. The search engines have factors that
forced to search for your business online. With nothey use to help some websites perform better than
website, you give your competitor a perfectothers. One major factor is time. If you build a site
opportunity to impact your potentialtoday, and your competitor builds his in another year,
customer’s decision.you have the upper hand on keeping high visibility.
#30. Many People Use Websites to Research Before#11. Instant Policy Information for Customers, Phone
They Buy– Many people love the fact thatnumbers, and Business hours – Have you
they can research a service anonymously beforeever needed to get a specific department of a
they make a decision. No pushy sales people, onlycompany, but had to be transferred several times to
information on a product or service. Position yourget the person you needed to speak to? Are you
website properly, and you can have the greatestmaking your customers do the same thing? Give
impact on a their final decision.your customers a point of reference to follow for
#29. Establishes Credibility– Years inyour product or service online, as well as, people to
business, Testimonials, Photos, and Pricing Informationcontact for more information.
all help to establish credibility. Your website is a#10. Reach Potential Customers 365 Days a Year, 24
perfect tool to provide this information and muchHours a day – Many people choose to
more for the customer that has never heard of yourresearch a product or service before they buy.
business.Unfortunately, for many businesses they need to do
#28. Shows Quality of Work – You may betheir research after business hours when they get
able to provide the best service or have the bestoff work. Give these potential customers relevant
product, but if no one sees your work, no one willinformation about your product or service, set their
buy from you. A professional website gives aexpectations on what they can expect if they were
potential customer a sense of your style, a chanceto hire you for the job, and you have a tool that will
to see your work, and a chance to determine if youreach people 24/7, 365 days a year.
can provide the best service.#9. Collect Email Addresses of Potential Customers
#27. Create a Fan – There are many– This is my secret weapon of lead
potential customers that are not ready to buy fromgeneration. You would be blown away by the
you right now. A website can be used as a tool toamount of people who would prefer to leave their
make them a fan so that you can communicate tocontact information such as email instead of phone
them with your expertise until they are ready buy.number. What I would have you consider is, what
#26. Before and After Effect – Show yourperson is so busy that they would rather
potential customers that you understand their needs.communicate through email than pick up the phone
Use your website to tell a story with before andand call? You guessed it! Someone who is very busy,
after photos. The better you are at showing thator said differently someone who is very successful.
you can solve a problem, the sooner you will earn aSomeone you would like to talk to.
customer.#8. Save Money – A website will save you
#25. No One Knows The Business Better Than Youmoney because it saves you time. It will save you
– As a small business owner there istime by, shortening your sales cycle. You can also
something that brought you into the business. Thereuse your site to narrow your market to a product or
is something that makes you unique. Maybe its yourservice that brings a higher return. Reduce calls for
price, or quality of service. It could be your time ofservices you don’t offer. Protect Your
completion on your job. Use your website to showBrand Name. Last but not least, protect your
customers your expertise, and what makes youinvestment in other forms of advertising.
different from your competitors.#7. Reach Local Market — If you
#24. Many People Won’t Buy Unless Youcan’t be the King of Rome, be the King
Have a Website– Where there is one personsomewhere! Market your site locally, and dominate
who doesn’t mind doing business with youyour local area to generate quality leads from people
without a website, there may be one more thatwho are ready to buy right now.
would like to see your website before they make a#6. Answer Common Questions – How long
decision. The question you have to ask yourself is,have you been in business? How much does your
which one of these customers is more likely to spendproduct or service cost? How long will your service
the most money? If your answer is the customertake? When can you start? What do you need to do
that is looking for a website, then you need to actto get started? Where are you located? What is
quickly to reach those customers right away.unique about your product or service? The questions
#23. Your Domain Name May Be Purchased Byyou answer every time a new lead calls you. Save
Anyone – There are companies that buyyourself time and speed up the sales cycle with
domain names only to sell to the owner of asimple answers to common questions.
particular business. The more successful your business#5. Test New Products or Services – Is
is, the more at risk you are of being a victim.there something unique about your product or
#22. If you completed Your Website Today You Areservice that no other company has? Have you
4 — 6 months away from seeing consistentcreated something that will save people time, save
traffic – A well optimized website in athem money, or perhaps even make them money?
competitive market like Atlanta will take about 4Reach people quickly and receive feedback from the
– 6 months to achieve exceptional ranking.people who need it most. If you have something
That means that if your site was complete today,worth sharing people will invest in you.
you would not be able to see the true potential of#4. Speed Up The Sales Cycle – Provide a
your website for some time.complete resource of information on your website
#21. Your Competitors Need Your Help –that people can use to make a decision on your
You read this reason right. Your competitors mayproduct or service online and you have shortened the
need your help. Every week I have customers thatsales cycle. Save people time, and they will give you
get calls from other businesses to provide a servicemoney.
that they don’t offer. Let’s take a#3. A Sales Tool Outside Of The Office –
roofer for example. If this roofer only provides roofProvide sales tools for your account representatives
repairs and cleaning, and a potential customer needsto use in the field. Give them log in and password to
a new roof. He is not likely going to train hisaccess spreadsheets, pricing information, or power
technicians on how to install a new roof. He is morepoint presentations. Consider allowing them to
likely to give this to a company who can provide thisprocess sales and payments online so they will not
service. Many companies get calls like this in theirhave to carry sensitive customer information like
industry all the time.credit cards, or checks. In many cases, this will save
#20. Your Customers Don’t Know Whatyour representatives time, leaving more time to do
You Do – Many times your greatestwhat you need them to do. Sale!
opportunity to grow your business is by up selling#2. Protect Your Brand Name – Thousands
you current customer base. A website is a great toolof businesses can be tremendously impacted by the
to show your customers all of the services that youeffects of 1 negative review. If a business has been
offer. I call it, making sure you get the low hangingaround for more than 2 years, there is a very high
fruit.chance that there is some information about them on
#19. Your Name Doesn’t Say It Allthe internet. Yellow page directories, search engine
– In #21 we talked about a roofer whomap listings, and BBB will often provide a platform for
doesn’t do new roofs. What if you are acustomers to give feedback on a business.
car insurance company that offers health insuranceUnfortunately, happy customers won’t
as well? The key here is that your business nameusually take the time to find these directories to
doesn’t say it all. A website is yourwrite reviews. Without a website, you are at risk of
opportunity to show the customer all of the services1 single negative review being seen by every
that you offer.potential customer that looks for your business online.
#18. Your Safety Net - Plan on advertising in theGive your happy customers a platform to write
yellow pages, billboard, tv, radio, or even a magazine.positive reviews about your business and perhaps a
You need a website right away. If someone seesperson who was going to write a negative review will
your billboard, but couldn’t write down yourreconsider based off of the work you have done
phone number on the road, they will probably lookover the years.
you up online when they are avail-able. If they hear#1 Search Engines Want To Help You Grow Your
your radio ad, or see your television commercial theyBusiness - That’s right Google, Yahoo, and
may search on the internet for more information.Bing wants to make you money! Think about
Your website will help to protect your investment init… If you became wealthy off of online
other forms of advertising.marketing with Google, who are you going to spend
#17. Your Dream Customer Is Looking Onlinemoney on for advertising? Big businesses and large
– Do you know your perfect customer? Ifcorporations have already figured out how to get
you do, make sure that you show them that youcustomers from internet. The search engines biggest
provide the service they are looking for, answer theopportunity to grow their business is to help you
questions they usually have, show some examples ofgrow yours.
completed projects, and give them the price theyThere are many reasons why you need a website. I
want. If you are successful at providing thishope this article helps to you know 33 reasons why
information, you will attract the perfect customeryou need a website right now!