| Your domain name is your cyber-address. If your | | | | 3. Make use of the best keywords. Always get the |
| prospective customers have no idea about it, then | | | | best one, the most relevant to your chosen niche. If |
| most likely you will never be found, and nobody gets | | | | you aren't sure what it is, you can simply use |
| to purchase your products and services. | | | | keyword suggestion tools like Yahoo! Overture and |
| Choosing a domain name can be very hard, though, | | | | even Google Adwords. If this doesn't work, you can |
| as you can hardly ever change it, especially if you | | | | ask help from keyword experts. |
| already have solid traffic. To make sure that you | | | | 4. Purchase domain names sharing the same spelling |
| won't have to change your mind later on, here are 5 | | | | as yours. You can't certainly afford to drive your |
| keys to get started with domain names: | | | | prospective customers to other similarly spelled |
| 1. Make your business name your domain name. What | | | | domain names. Thus, to ensure that this doesn't |
| better way to promote your business than having it | | | | happen, spend a portion of your budget to |
| as your domain name. You can also focus on the | | | | purchasing these domain names. You can simply park |
| nature of your products and select them as your | | | | them, or if you want, you can create mini-websites |
| domain name. | | | | and use them as their domain names. |
| 2. Add some dashes. Dashes will basically allow you to | | | | 5. Short is better. Avoid complicated and long domain |
| include keywords in your domain name. This way, | | | | names. They don't get remembered easily, and |
| even if your target customers are not familiar with | | | | Internet users are prone to misspelling them. In the |
| your business name, you can still be searched and | | | | end, you won't still be able to achieve the kind of |
| clicked by appearing in search engine results pages. | | | | traffic for your website. |