| Learn the two important factors to consider when | | | | 1,180,000 searches. I tried fix leaky pipes and found |
| choosing a domain name. | | | | 1,580,000 searches. If you specialize in fixing leaky |
| When choosing a domain name, there are two | | | | pipes, you have a lot of customers searching for you |
| important factors to consider. The first factor is | | | | and you can purchase this domain name for only |
| visibility. The second factor is branding. The key to | | | | $10.69 plus tax for one year. |
| success on the internet is being found. You may | | | | If you have established yourself as Smith Plumbing |
| have the best website ever built, but if no one finds | | | | and are known in your community, it makes sense to |
| it, you will not make money online. How do you get | | | | get You must continue to advertise as you have |
| visibility? First consider what keywords people are | | | | always done so the local community can find you. |
| searching for when looking for your product or | | | | There is something else you can do. If you |
| service? Think like your customer. If you are in | | | | specialize in fixing leaky pipes, you may purchase and |
| the plumbing business, what keywords might they | | | | forward the domain name to your website. This |
| search? How about unclog drain or fix leaky pipe. | | | | way you can take advantage of the keywords that |
| Google moves websites to the front of the search | | | | are being searched for your business and you can |
| page based on relevance. If your website is or | | | | continue branding your business with the Smith |
| fixleakypipe.com, you would expect to have more | | | | Plumbing brand. |
| visibility than if your website was | | | | This brings me to the second important factor in |
| If you have been in business for a long time as Smith | | | | choosing a domain name, branding. Branding is more |
| Plumbing and people will search for you under that | | | | expensive and takes more effort on your part, but if |
| name, it is okay to have smithplumbing.com, but you | | | | you want people to associate Smith Plumbing with |
| need to advertise to have visibility. | | | | fixing leaky pipes, you can brand yourself with |
| Once you have determined the keywords that best | | | | repeated advertising. Then when someone gets a |
| describe your business, you need to see if the | | | | leaky pipe, they will think of Smith Plumbing. |
| domain name is already taken. I prefer to use the | | | | The example I gave is for a local brick and mortar |
| domain company called Go Daddy because they have | | | | business. The same principles apply for a strictly |
| great deals on purchasing domain names and offer | | | | online business. I recommend the .com domain |
| cheap web hosting as well. Use the Go Daddy | | | | name. This is the first domain name that is taken |
| Domain Search Tool to see if someone already has a | | | | with the keyword you select. Look for a domain |
| domain name with your keyword. I checked Go | | | | name that you can promote all by yourself. If |
| Daddy for It was taken. was also taken. | | | | someone has the .com name and you buy the .net |
| However, was available. I checked Google to see | | | | name, it can lead to confusion. |
| how many people searched fix leaky pipe and found | | | | |