| A winning domain name can put you miles ahead of | | | | of people, even professional webmasters, do not |
| your competition. After all, that's the purpose of your | | | | understand this concept. Good domain names have |
| website, right? Unfortunately most business owners | | | | the potential to deliver targeted traffic to your |
| and webmasters don't realize choosing the right | | | | website. |
| domain name can be crucial to the websites success. | | | | Existing traffic will come from two major sources, |
| Good domain names have several things in common. | | | | direct navigation or "type in traffic", and the major |
| They are descriptive of the websites content; they | | | | search engines. Approximately 10 to 15% of all |
| are easy to remember and easy to spell. Being | | | | internet searches are done via direct navigation. |
| descriptive of the websites content is the most | | | | Direct navigation is when a person types a domain |
| important because this is how you will attract existing | | | | name directly into the address bar bypassing the |
| traffic to your website. If your website or business is | | | | traditional search engines. If you are looking for shoes |
| in the shoe business, shoe better be in your domain | | | | you would type in and be taken to that website. |
| name if you want to succeed. | | | | The major benefit of a winning domain name is |
| Your domain name is your location on the internet. | | | | having the potential to take the existing direct |
| It's your piece of virtual real estate that you can | | | | navigation traffic, and leverage it into mass amounts |
| develop however you see fit. Your domain name | | | | of targeted traffic, using proper search engine and |
| separates you from the 120 million or so websites on | | | | website optimization practices. This in turn increases |
| the internet today. Choosing a winning domain name | | | | your search engine ranking. |
| is the equivalent to choosing a good location for an | | | | The search engines consider many factors when |
| offline business. | | | | ranking a page; the domain name is one of those |
| In order to be competitive an offline business must | | | | factors. A good domain name is the foundation of a |
| have a location that has existing traffic counts that | | | | good website. Once you have the solid foundation, |
| will support their venture. The same is true for your | | | | you develop a highly optimized website that enables |
| website. Good domain names have the potential to | | | | you to leverage the traffic into profits. |
| capture existing traffic on the internet. That's right | | | | For those that continue to think choosing the right |
| "existing traffic" people already seeking the product | | | | domain name has no importance, why is the domain |
| or services you provide! | | | | name industry booming? Major news stories on the |
| Traffic is the most sought after commodity on the | | | | domain name industry have recently been published in |
| internet. You can develop the website of all websites | | | | the New York Times, CNN Money, Fox Business and |
| but without traffic who cares, no one will ever see it. | | | | the Christian Science Monitor. Major sales over $4 |
| Every website on the internet must have traffic to | | | | million have already taken place in 2008. Major |
| succeed and better yet, targeted traffic. | | | | corporations are purchasing domain names. Don't |
| A winning domain name can deliver existing targeted | | | | discount the importance of choosing a good domain |
| traffic to your website from day one! When it comes | | | | name when developing your website, your |
| to choosing the right domain name the vast majority | | | | competition may understand the value! |