| Since the launch of the dot com domain extension | | | | well because of this. Google also gives higher rankings |
| there have been several new extensions introduced. | | | | to domains that have been registered for a long time. |
| Most notably .org, .net, .biz, .info, in addition to | | | | Secondly,.info and.biz sites have been offered on |
| country specific extensions. Many people in the | | | | special offer by domain registration sites, sometimes |
| internet marketing community believe that you can | | | | costing as little as 99 cents to register the domain |
| rank better in search engine results by having a .com | | | | for a year. Understandably, this attracted people on a |
| and that.info is very hard to rank with. This is a | | | | tiny budget, who were most probably not as |
| myth, and has been proven by Google. | | | | committed to making their site a success. As such, |
| When a search engine calculates a sites ranking, it | | | | their websites where not much to write home about, |
| does not take into account the domain extension. | | | | and accordingly suffered in the search engine |
| You could rank just as well with a.info domain as you | | | | rankings. |
| could with The argument used by those who take | | | | It is because of these factors alone that it may |
| the opposite view is that whenever you do a search, | | | | appear that.biz and.info domains are given lower |
| extensions always appear higher in the search engine | | | | priority by the search engines, and it has nothing to |
| results than the.biz and.info sites. Whilst this is true, | | | | do with the actual domain extension itself. If you put |
| there is a perfectly valid reason why this generally | | | | a content rich site with relevant back links on a.biz |
| occurs, and it has nothing to do with the domain | | | | or.info domain, it would rank just as well as it would |
| extension, and everything to do with the webmaster | | | | with any other domain extension. |
| of that site. | | | | So next time you unearth a niche with great |
| Sites extensions tend to be older, and therefore | | | | potential, do not abandon it because you can not |
| have built up more content and back links than.biz | | | | register one of the 'big three' domain extensions. |
| and.info sites which are newer extensions. Anything | | | | Take whatever is available, build a great site, and |
| other than is likely to be a younger site, and | | | | watch the search engine visitors flood in. |
| therefore there is less chance that the site will rank | | | | |