| Let me tell you a story before I go into details about | | | | A domain name is the one that will identify your |
| how to register domain name. There was a certain | | | | website from your competitors. If you register a |
| businesswoman who owned a small shop in the | | | | good quality domain name that surfers are able to |
| center of a populated town. Her business was to sell | | | | remember any time, then be assured of getting new |
| cakes. Her cakes of different shapes were the | | | | traffic each day. |
| hottest sale in town. | | | | Surfers will recall the name easily when |
| She had many buyers but there was something she | | | | recommending your website to their friends. Once |
| lacked. Guess what she lacked. Oh! You can't guess | | | | these friends go ahead and click your website and |
| the correct answer? Let me help you. Her shop had | | | | indeed find your website content is useful to them, |
| a name but it was not a catchy one. It was not only | | | | they go and recommend it to their friends and even |
| a long one but also difficult to pronounce. | | | | family members. This process goes on and on till your |
| Just a name denied her the return of customers to | | | | website suffocates from surfers. |
| buy her cakes. Distance customers did not trace her | | | | Let's say you have five thousand surfers who |
| shop again. Even recommending it to people was | | | | remember your website name and actually |
| difficult since recalling and pronouncing the name was | | | | recommend it to their friends. Once these friends |
| not easy. | | | | visit it and find that it's useful they go ahead and |
| Like this businesswoman, many websites have lost | | | | recommend it to five thousand more friends. At the |
| quite a number of their surfers. Websites owners | | | | end of the day you will find that you have almost |
| make a mistake when registering domain name. They | | | | fifteen thousand surfers. |
| select poor quality domains. I mean they fail to | | | | That is really wonderful! Is it? Then make no mistake |
| register the ones that are catchy and easy to | | | | when registering your domain name for your online |
| memorize. | | | | business. |