| Selecting an appropriate domain name is highly | | | | spell. The name should automatically convey the |
| important in web hosting to enhance the diversion of | | | | purpose of your business so that people immediately |
| web traffic to your website. A domain name is | | | | understand what you are offering. At the same time, |
| nothing but a unique name provided to your website. | | | | the name should also contain a word or words that |
| When you select a web hosting service provider, you | | | | are ranked high by the search engines. This is very |
| should insist that the agreement includes a free | | | | important in web hosting. |
| domain name registration. The domain name selected | | | | You should ensure that the domain names offered |
| by you should be simple so that people can easily | | | | by the ISPs or other domain name registration |
| remember it and type it without much difficulty. A | | | | service providers are not false domain names. An |
| typical domain name is something like | | | | example is 'domainregistercompany.com |
| 'your-main-companyname.com'. | | | | yournameselect/'. This is not a real domain name but |
| DNS and Domain Extensions | | | | only a directory and it should be avoided. Majority of |
| When a domain name is registered, it is added to a | | | | personal and free websites contain such directory |
| special web hosting domain name register. The | | | | names only. Companies promoting their own products |
| relevant information about your website and the IP | | | | or services must select only direct domain names, |
| address of the website are stored on a server, | | | | though this might initially cost a few dollars. It is |
| known as Domain Name System server or DNS | | | | possible to get a very good, individualistic, unique |
| server. The function of the DNS server is to | | | | domain name from $15 onwards in web hosting |
| communicate with all the other computers that are | | | | services. |
| connected to the Internet and convey your website | | | | If you find that the domain name that is most |
| domain name to them, along with the exact web | | | | suitable to your business purpose had already been |
| address. The registration of domain names are done | | | | registered, find out whether it still exists. Several |
| by authorized domain name registration service | | | | registered domain names remain in the registry but |
| providers. These providers are capable of offering | | | | are not functional any more. Such names are |
| various types of extensions for the domain names, | | | | registered either by speculators who intend to sell |
| such as.com,.ca, etc. It is possible to register your | | | | them later at a profit or by persons who had the |
| website name with several extensions simultaneously. | | | | idea of using them but dropped the plan later. Hence, |
| Still, you should select only those extensions that are | | | | you should pursue this possibility of expired domain |
| highly popular to reach maximum number of persons. | | | | names also if you find a domain name most suitable |
| Intricacies in Selection of Domain Names | | | | to you is already registered. |
| The selection of the domain name is the most | | | | Finally, once you have registered your domain name, |
| important factor in the success of the website in | | | | use it in all your correspondence and web pages so |
| creating or diverting maximum web traffic to the site. | | | | that the potential clients, friends, colleagues, vendors, |
| The name should be short, since nobody likes to | | | | and other business associates become familiar with |
| remember or type long names. Further, the name | | | | the domain name and the real purpose of your web |
| should be simple and not difficult to pronounce or | | | | hosting is achieved successfully. |