| Business cards are wonderful things. First of all they | | | | Your website? Your name? You know the answer to |
| declare you a business person of worth, somebody | | | | that, don't you... your phone number never registered |
| who has enough faith in his business to spend money | | | | with them, your website is forgotten a moment |
| to increase it. Secondly, they act as a reminder and a | | | | later, and only your name remains in their memory. |
| guide to your business to anyone who cares to | | | | Human nature is like that; we remember names, not |
| contact you. But be honest, how often has a card | | | | numbers. |
| actually delivered on its promise? | | | | But can they find you with only your name to guide |
| You want everyone to be aware of your business | | | | them? Have you spent enough money on your |
| and even more important, how to find it! A business | | | | advertisement in the Yellow Pages that your name |
| card looks like the perfect vehicle, a showcase for | | | | and your business will stand out to them if they go |
| business, your phone number, your website and your | | | | looking? If you haven't and don't intend to (Yellow |
| name. And as you've no doubt discovered, handing | | | | Page ads can be brutally expensive), then think |
| out business cards to all and sundry can get | | | | seriously about spending ten bucks a year for your |
| expensive. | | | | name as a domain name. JohnSmith.Com, for |
| And how many people do you think actually carry all | | | | example. Some registrars will forward any domain |
| the business cards they've received around with | | | | name for free to your business website (and some |
| them? How often have you offered your card only | | | | won't, so check before you register). |
| to have it returned immediately or left lying on the | | | | By all means, get a business card. They show you |
| table? Somebody taking it home and filing it is often | | | | mean business. But don't just hand out your business |
| the best you can hope for with a business card. How | | | | card with the usual stuff on it; make sure they know |
| often have you tried to remember what was on a | | | | your name is a web address also so they can still find |
| business card you just took the day before? | | | | you when they can't find your card. Remember, new |
| Without that card could your new acquaintance still | | | | acquaintances are more apt to remember your name |
| find you? Will they remember your phone number? | | | | than your web-site's. |