| Choosing the domain name is not neutral: At least | | | | an address such as the following is preferable: |
| two lead actors from the web are reagents | | | | The search engine: the domain name here must have |
| compared to this choice: the Internet user and the | | | | meaning. Previously keywords were key elements |
| search engine. | | | | which have meaning and relevance to the search |
| The Internet user: he requires a domain name which | | | | engine optimization, we can say that with the advent |
| he will remember easily or that he will be able to find | | | | of Google, the meaning has become certain and |
| easily. | | | | became visible to the Internet user. Thus, don't |
| Spelling: For an original domain name, it is best to | | | | spend energy or time to fill your meta tags keyword |
| avoid a heavy syntax, and a little obvious spelling. | | | | by tons of keywords, treat preferably the choice of |
| Length: Short name in numbers of letters or numbers | | | | your domain name, and hence your choice of |
| of syllables are easier to remember than long names, | | | | sub-domains names, and therefore directories. |
| although the domain name in the form of expression | | | | Finally, the question: how many keywords should be |
| is an interesting solution for the Internet user. | | | | in the URL because there is surely a limit? Think |
| A website is determined by its URL. For example, a | | | | about the Internet user, the URL should be easy to |
| website hosted by a free service is usually an | | | | remember, and when it appears in a result page of a |
| address like this: / you | | | | search engine, it must be readable. |
| This type of address is quite difficult to remember, | | | | |