| Site navigation structure | | | | if your content is useful for the visitors or not. If the |
| Google suggests to use tree-like navigation structure. | | | | visitor come to your website from Google and |
| The most important pages should be one click from | | | | immediately click the back button, he probably didn't |
| your home page. These pages should be optimized | | | | find what he was looking for. The average time |
| for more general (and more competitive) keywords. | | | | spent on your website is very important factor to |
| If you will comply with this suggestion your pages | | | | determine website quality. |
| with more competitive keywords will get higher | | | | Another factor used by search engines to determine |
| portion of pagerank. Pages containing less | | | | website quality is the number of particular pages. If |
| competitive keywords should be in tier 2 (2 clicks | | | | your website consists of many hundreds pages, you |
| from homepage). These pages need not so big | | | | more likely offer higher value to your visitors then a |
| portion of pagerank to be ranked well in SERPs. It is | | | | website which consists of a single page. |
| possible that you will need more tiers if you run larger | | | | Age of the site |
| website. You should consider to provide users with | | | | Google does everything to protect quality of its |
| links between lower-level pages. It helps to make | | | | search results. Spammers usually register domains for |
| your site navigation more clear and if you use | | | | one year, try to quickly achieve good positions and |
| keywords in the anchor text, you get some very | | | | because they get banned in a few months, they |
| important "points" from search engines. | | | | don't renew the domain name. Instead they register |
| Time from time check your site for broken links. | | | | a new one and start the spamming procedure again. |
| There are some quality free programs or online | | | | From this reason the older sites are more preferred |
| services which will do it for you automatically. From | | | | by Google. If you have five years old web which is |
| the point of search engines, the broken links are sign | | | | regularly updated you will have big advantage against |
| that something is not ok. A lot of broken links can | | | | new websites. |
| hurt your search engine positions. | | | | When you register a new domain name you should |
| Avoid pages with extremely long content. Google | | | | register it for more then one year. From my own |
| suggests keep the page size under 100 Kb. In fact, | | | | experience when I registered 2 domain names for |
| Google evidently prefers smaller pages. It seem be | | | | one year I didn't achieve top positions in the first |
| logical because sites with basic information and links | | | | year. A few days after domain renewal there was a |
| to detailed info are more clear then one single page | | | | big boost in SERPs. When I registered new domain |
| where the webmaster placed all available information. | | | | for 10 years the site was out of sandbox after 3 |
| Site updates | | | | months. |
| Search engines like fresh content. Keep your site up | | | | So this was the Guide Through On Page SEO |
| to date -- both, the visitors and search engines will | | | | Factors. I hope that these information will help you to |
| like you. | | | | rank better in search engines and get more visitors |
| Quality content | | | | to your website. Good luck! |
| There are some ways how search engines determine | | | | |