| ign="center"> | | | | If you have established yourself as Smith Plumbing |
| The two things to keep in mind when considering a | | | | and are known in your community, it makes sense to |
| domain name for your business are visibility and | | | | get You must continue to advertise as you have |
| branding. The key to success on the internet is being | | | | always done so your customers can locate you. |
| found. You will not be profitable in your online | | | | There is something else you can do. If you specialize |
| business if people cannot find your website on the | | | | in fixing leaky pipes, you may register and forward |
| search engines even if you have a fancy website | | | | the domain name to your website. This way you can |
| with a lot of bells and whistles. How do you get | | | | take advantage of the keywords that are being |
| visibility? First consider what keywords people are | | | | searched for your business and you can continue |
| searching for when looking for your product or | | | | branding your business with the Smith Plumbing brand. |
| service? Think like your customer. If you are in the | | | | Branding is the second important factor in choosing a |
| plumbing business, appropriate searches may be the | | | | domain name.. Branding is more expensive than a |
| keywords "unclog drain" or "fix leaky pipe". Google | | | | domain name based on a keyword and requires a |
| moves websites to the front of the search page | | | | more focused advertising strategy for your business, |
| based on relevance. If your website is or | | | | but if you want customers to identify Smith Plumbing |
| fixleakypipe.com, you would expect to have more | | | | with fixing leaky pipes, you can brand yourself with |
| visibility than if your website was | | | | repeated advertising. Then Smith Plumbing will put |
| If you have established your business as Smith | | | | into mind when a person gets a leaky pipe.. |
| Plumbing and customers will search for you under | | | | The example I gave is for a local brick and mortar |
| that name, it is okay to use the domain name | | | | business. The same principles apply to businesses |
| smithplumbing.com, but you need to advertise to | | | | solely on the internet.. I recommend the dot com |
| have visibility. | | | | domain name. Most businesses choose the .com |
| Once you have determined the keywords that best | | | | domain name first for each keyword.. Look for a |
| promote your business, you need to find out if | | | | domain name that you can promote all by yourself |
| someone already owns the domain name. I like to | | | | where none of the domain name possibilities are |
| use the domain registrar called Go Daddy because | | | | taken. If someone has the .com name and you buy |
| they have great deals on purchasing domain names | | | | the .net name, people can get mixed up as to which |
| and offer cheap web hosting as well. Use the Go | | | | business is which. |
| Daddy Domain Search Tool to see if someone | | | | To prove to you how powerful this concept is, I |
| already has a domain name with your keyword. I | | | | started a website for Italian Folk Music ten years |
| checked Go Daddy for Someone already owns it. | | | | ago. The website is I have hardly done anything to |
| was also taken. However, was available. I looked on | | | | the site in the last 10 years. It still ranks as one of |
| Google to see how many people searched "fix leaky | | | | the top web searches for Italian Folk Music. |
| pipe" and found 1,180,000 searches. I tried "fix leaky | | | | Click here to learn more how to choose a great |
| pipes" and found 1,580,000 searches. If you specialize | | | | domain name and grow your business online. Meri |
| in fixing leaky pipes, you have a lot of customers | | | | Howard is an expert at teaching people to build their |
| searching for you and you can register this domain | | | | businesses on the internet and dominate the search |
| name for only $10.69 plus tax for one year. | | | | engines. |