| Your Domain Name(your website address) is as | | | | location "y" location. |
| important as business names. | | | | Your domain name is the same - it goes nowhere |
| They let people easily access you on the internet | | | | until listed within the central registry and told where |
| and brand your emails to your business. You need to | | | | to connect to. This connection process in phones and |
| own and protect your domain name in the same way | | | | websites is similar - someone is making sure they |
| you would your business or company name. | | | | connect the address and the location together. The |
| These days, your domain name is as important as | | | | company helping you with your website should help |
| your business name. It is your identity or address | | | | you to make sure that your domain address "points" |
| within the online community using the Internet. The | | | | or directs people to your website. |
| speed at which the internet came into being left | | | | Can this address be changed? Yes it can in the same |
| people confused and perplexed about what domain | | | | way that my phone number can be changed. For |
| names were, if they should own one or many, how | | | | example, when I recently moved office locations, I |
| they should use these domain names and the | | | | contacted my local Telco Company, (Telstra), and |
| fundamental question of how much they should pay | | | | told them that I was moving and that I wanted my |
| for the domain names. Let's rip back some of the | | | | phone number to connect to my new address. They |
| myths and look at domain names today. | | | | organised in their central registry for the number to |
| In the real world, our business has a "real address". I | | | | now point to a new phone location. |
| could come and see you at your business address | | | | The same is true for your domain address - if you |
| whether you are a home based business, own a | | | | choose to move where your website is located, you |
| shop or lease an office space. There is a physical | | | | can tell the central registry that your new address is |
| address that you are working from. | | | | at "z" and they will send people looking for your |
| Likewise to have a successful business, you have a | | | | website to that a location to find you. It is quite |
| phone number - a set of numbers that people can | | | | convenient when you think about it and very similar |
| find you at. Any time they use that series of | | | | to what happens in all of our other business |
| numbers they will be able to call your number and if | | | | functions. |
| you are in, communicate with you. | | | | One last point that is essential that you understand. |
| Your domain name is the online address that people | | | | Owning your own domain name gives you the |
| can use find to find you on the internet. When they | | | | opportunity to use your very own email address |
| type in that address, your information, in other words | | | | advertising your company name. Many people start |
| your website, is located there. They can look up that | | | | using a name that advertises the ISP (Internet |
| address and see you. In the same way that every | | | | Service Provider) that they use, for example I might |
| physical address and every phone number must be | | | | have au or au. With your own domain address you |
| totally unique, your web address or domain name | | | | can now have your name followed by your company |
| must be unique. There can only be one of each. If | | | | name. For example my domain is so my email |
| there were two every one would be confused. | | | | address is au. |
| It is very important that you own your domain name. | | | | I not only advertise my company web address but |
| Think of it like a business name. You seek application | | | | when we change ISP's which we have yearly as their |
| to register the business name and every two years | | | | rates fall, we do not have to change all the email |
| you need to renew that name - in other words pay | | | | addresses that all our contacts use - we simply have |
| some more money to keep using that name. Your | | | | them redirected on the central domain registry. It is |
| domain name is identical. For Australian domain names | | | | quick, simple and save heaps of money on new |
| every two years you will need to pay to continue to | | | | business cards and lost business through people not |
| use that name for another two years. | | | | knowing our email addresses. |
| Once you have paid for the domain, you can then list | | | | Owning your domain name is essential - it is part of |
| what "computer address" you want it directed to. | | | | business today. You need to keep it paid for every |
| Think of phone numbers - they go no where until the | | | | two years and point it to a good website so that |
| telephone exchange sets it up in their registry that | | | | you can enjoy the increased amount of business |
| number "xxxxxxxxx" will connect to your phone at | | | | happening online today. |