| The Registration of domain names is a thriving | | | | will be to choose between a creative name (such as |
| business on the Internet today - this is evident by | | | | "yahoo", "alibaba", "kazaa") or a keyword name (such |
| the high bids that companies are willing to pay in | | | | as "study-tourism", "retail-gifts" or |
| Per-Per-Click (PPC) engines to attract potential | | | | "hawaii-mortgage-company". In fact using main |
| customers for domain name registration. | | | | keywords in your domain name does have a positive |
| The business of domain name registration is | | | | effect on your search engine rankings, especially to |
| sometimes referred to as "Internet Real Estate". Just | | | | get your rankings off the ground after launching a |
| like we can occupy high traffic areas in the central | | | | new website. Down the road the effect however |
| business districts of major cities in the real world, we | | | | becomes almost negligible. |
| can register domains for commonly used words or | | | | While many people tend to register numerous domain |
| sought after keywords to generate traffic more | | | | names to accommodate most important key words |
| easily to our websites. While most common words | | | | within them, they overlook that Google and other |
| and abbreviations have already been taken for the | | | | major search engines will pay almost the same |
| most widely used top level domain names, with a | | | | attention to sub-domains. So instead of registering |
| little bit of creativity we can still register an endless | | | | "hawaii-real-estate", "florida-real-estate" and so forth, |
| number of promising domain names. | | | | we might as well just register "real-estate" and have |
| While there is no clear indication to what extent | | | | sub domains such as "hawaii.real-estate", |
| .com, .net as well as country top level domain names | | | | "florida.real-estate" and so forth. |
| such as .co.uk, .de, .fr and so forth influence search | | | | What people further underestimate is that search |
| engine rankings of websites, the word is that .org | | | | engines in general look for keywords in the URL |
| domains are still favored by Google as part of the | | | | (unique resource locator) which comprises of the top |
| non-commercial tradition. | | | | level domain, any potential sub-domains and of course |
| However, this article is not looking at how the | | | | the file name. So, if you happen to be using a |
| domain extension influences the ranking of a website | | | | creative domain name that does not contain any |
| as this is thought to be insignificant for search engine | | | | important key words, you can of course include your |
| rankings. A stronger influence on search engine | | | | main keywords in the file name of the webpage |
| rankings have indeed the length of registration, | | | | itself, i.e. florida-real-estate.html. |
| frequency of DNS changes as well as the reputation | | | | Hence, in a nutshell, while domain names are a major |
| of the registrar. | | | | asset for your corporate identity, their significance |
| Even though sometimes overrated in its importance - | | | | for search engine rankings is overrated, as there are |
| especially in relationship to its effect on search engine | | | | various ways to accommodate significant keywords |
| rankings, domain names do remain an important asset | | | | in the URL and eventually other onsite factors |
| for the online corporate identity of your business. | | | | (coding techniques, content) of a website will have a |
| The main consideration concerning your domain name | | | | greater impact for search engine rankings. |