Domain Names 101

Somehow you've found your way to the internet,dealing with domain names for quite some time now,
and if you're reading this article, then you are oneso I've dealt with many domain name registrars. An
step closer to registering your first domain name.important factor that you may not consider right
Whether you're looking to register a name for aaway is how much control you have over your
personal blog, or for your online business, the rightdomain name(s). The key is going with a company
domain name can mean the difference betweenthat has a well known reputation. Reputations speak
success and failure.for themselves. The company you choose should
Once you are familiar with the basics, you will feelhave outstanding customer support and a simple
confident enough to make a sensible decision, andcontrol panel so that you can easily control your
find the best domain name solution for your specificdomain name settings.
needs.For domain name registration, I recommend two
What is a domain name? The best way tocompanies. 1. and 2)
understand the concept of a domain name is to thinkBoth of these companies have outstanding
of it as a mask, or the alphanumeric equivalent of anreputations, plus offer the best control panels I've
ip address. This mask allows you to access webseen. The last thing you want is to be overwhelmed
pages on the internet in an easy to remember way.by your domain name. If it so happens that you don't
For example the domain name for this site is That islike the registrars I've recommended, feel free to do
a lot easier to remember than something that looksyour own research, and find a company that works
like 24.195.85.161, which is what the ip address thatfor you and your business.
the domain name is masking. Your domain name willThe Aftermarket
essentially become your online identity, and how yourUnless the domain name you want to register is very
visitors will be able to find your website in theunique, I wouldn't count on it being available for
endless sea of sites that is the web.registration using the .com extension. That's not to
Understanding the parts Now that you have a basicsay that it's not for sale, however. After you try to
understanding of what a domain name is, you areregister your name, and you find that has already
ready to understand the individual parts of thebeen registered, go directly to the web address on
domain name. Again we will use for our example. Thethe net, and see what's there. Sometimes there will
www stands for "world wide web" whichbe a developed website, sometimes there will be
encompasses all things accessible on the internet. Thenothing but an error page, and sometimes you will
second part, which is the part where some minorfind that the domain name is for sale by owner. You
creativity will help, is the domain name - in ourcan then attempt to contact the current owner to
example, this would be domainbash. This, more oftenpurchase the domain on the aftermarket.
times than not, is also the name of your website, orDomain names are generally more expensive on the
business. Last, we have the TLD - Top Level Domain,aftermarket, so expect to pay more than you would
or the extension. There are various extensionsif you were registering the domain name through a
available for your consideration.company like Keep in mind the domain name market
TLDs In Depth TLDs can be further broken downis competitive. The cost can be tremendous
into gTLDs (generic top level domains) and ccTLDsdepending on the demand for the name. If you are
(country code top level domains).just starting out, using an alternative extension would
Generic Top Level Domains gTLDs .aero - airportbe a better option for you. Those will a larger budget
industry .biz - business .com - commercial, unrestrictedshould seriously consider investing in their first choice
.coop -cooperatives .edu - US education .gov - USdomain name if the option is available.
government .info - informational, unrestricted .mil - USWhatever you decide to do, remember that your
military .museum - museums .name - individuals .net -domain name is your web presence. You want
networks,unrestricted .org - organizations,people to remember your domain name, and never
unrestrictedforget it. Try to choose something that represents
Country Code Top Level Domains ccTLDs There areyour website or business, while being memorable and
over 240 ccTLDs which correspond to countrypleasant to say aloud. People tend to forget
codes. Some ccTLDs offer open registration, whilecumbersome domain names with too many words.
others restrict their usage. Some that offer openTry to keep it as short as possible, if possible and let
registration are .cc - Cocos (Keeling) Islands, .bz -it flow.
Belize, and .ws - Western Samoa, to name just aI chose because it related to domain names, without
few. The entire list can be found at the Globebeing restrictive. It is also unique which allows me
Domains Blog -trademark or brand the name. Combining a more
Using ccTLDs that are available to you in your area iscommon keyword, in this case "domain" with another
a good way to get a quality domain name that suitsword that is less commonly used "bash" is always a
your website or business.good idea if you want to include keywords in your
Using a ccTLD is no different than using the moredomain.
popular gTLDs, and you will have a better chance ofIf you have any questions relating to this article, and
obtaining the domain name you really want, ratheryou still don't feel prepared to register a domain
than settling for a .com domain name that is justname, please feel free to contact me by visiting one
so-so.of the sources below, and I will help you in any way
Where should I register my domain? I have beenthat I can.