| Using the metaphor of web sites as virtual real | | | | memorable? The more memorable and snappy, the |
| estate properties, then the domain name would be | | | | better the choice is for the domain name. A domain |
| like the address for this piece of property. More | | | | name should seek to be easy to remember, as well |
| accurately, the URL assigned to that domain name is | | | | as easy to type. |
| going to point people to the location of your web | | | | - Conscious of different spellings |
| site, which is populated with millions of sites | | | | If you pick a word that can be misspelled easily or |
| competing for viewer attention. So, how do you get | | | | substituted for one with a different meaning that |
| your domain name to stand out? | | | | sounds the same, then you will have cyber squatters |
| This is, by far, one of the most important decisions | | | | lining up to try to register those before you do. You |
| you will make concerning your website. A good | | | | will want something that cannot be misspelled so |
| domain name can be flipped all by itself as something | | | | easily. Even now, if you were to take someone else's |
| extremely valuable. Combining it with a full fledged | | | | popular site and register a misspelling of their domain |
| site it creates additional value that attracts buyers. | | | | name, you may end up being sued. So, be careful |
| What are most buyers looking for in a domain name? | | | | when you use this strategy. |
| The characteristics of a good domain name are as | | | | In essence, you want a domain name that people |
| follows: | | | | find easy to remember and that search engines like |
| - One or two word phrases | | | | because of misspellings or search term popularity. |
| You can't even get a one word domain name | | | | You want to avoid hyphenated domain names, |
| anymore, they are all taken and being squatted on | | | | numbers in the name, and any other top level |
| by domain name investors. Even two word phrases | | | | domains that don't end with the .com extension, |
| are difficult to come by, but this is the ideal. Now, | | | | unless you already have a buyer interested in that. |
| you may end up having to work with three words, | | | | You will be creating multiple sites to flip, so you want |
| which should be the maximum number of words in | | | | to try out services that allow you to buy domain |
| your domain name. | | | | names in batches and to allow you to flip ownership |
| - Consists of popular search terms | | | | easily too. The ideal is to have a "push" capability that |
| You want to do a little research on what people are | | | | is a simple process of pushing the domain name to |
| searching for across the Internet and try to | | | | another owner without too much hassle. is an |
| incorporate a keyword in your domain name, if | | | | example of a domain name registrar service that has |
| possible. | | | | a push capability. It's not the cheapest domain name |
| - More than one meaning | | | | registrar service and you can try for better prices. |
| A domain name that has multiple meanings can be | | | | Other Internet marketers like popular portals for |
| more valuable and marketable than one that is | | | | domain names like Be sure to check out the resource |
| defined in more concrete terms. | | | | page to get more information on these and links to |
| - Marketing buzz | | | | them too. |
| Does the domain name roll off the tongue? Is it | | | | |