| You're planning on starting a new business - or a new | | | | niche. Be creative, but don't go overboard. |
| venture. Now it's time to think of a domain name. | | | | 2. Select the .com for a business. If you want, buy |
| You're going to need an online presence, so you'll | | | | other extensions for the main domain name, but you |
| need to have a place to send interested prospects | | | | definitely want the .com version for your business. |
| who may turn in to buying customers or clients. | | | | 3. Use normal spellings for words. Using "z" for "s" is |
| Purchasing a domain name is the easy part. Finding | | | | just not a good idea. No one will know what to type |
| the right domain name for you - that's a little bit | | | | in unless they actually see your domain name printed. |
| more challenging. Why would buying a domain name | | | | More than likely, you'll be speaking over the phone, in |
| be challenging? One reason is that a lot of the best, | | | | front of an audience, or on TV or radio when you |
| keyword rich domain names have already been | | | | mention your domain name. That is not the time to |
| purchased. It's not as easy nowadays to land the | | | | take up valuable time by spelling it out for people. |
| domain name of your dream - especially the ones | | | | 4. Don't use numerals in your domain name for the |
| that are just one or two keywords. More and more | | | | exact reasons I stated above. |
| people are opting for longer domain names. | | | | 5. Keep it short. Domains names that are sentence |
| What are some things to keep in mind when | | | | length are just not attractive and are difficult for |
| purchasing a domain name for your business? | | | | anyone to remember |
| 1. Pick a memorable name. Don't be cute - no one | | | | 6. Avoid using hyphens. You just don't have time to |
| cares for cute - but be memorable. Pick a distinctive | | | | spell out your domain name every time you utter it. |
| name that doesn't sound like everyone else in your | | | | |