| If you are doing a domain names search then | | | | secrets of guitar playing" for a site about...guess |
| consider the following. One of the biggest mistakes | | | | what?...guitars and learning how to play guitars! |
| that beginners at internet marketing make is not to | | | | You then pop along to a domain registration |
| do their due diligence when considering the domain | | | | company and do a search for your domain which |
| name for their website. The difference between | | | | might be secretsofguitarplaying.com: always try for |
| picking one domain name as opposed to another | | | | suffix as it usually does the best in the search |
| which may be quite similar, can be quite | | | | engines. If you're fortunate your domain will be |
| marked,especially when it comes down to looking at | | | | available for purchase. However, often you will find |
| search engine rankings and eventually the amount of | | | | that it has already been taken. If this is the case I |
| traffic your site receives. This article looks at a few | | | | would try to adapt the domain name slightly but |
| of the important things you should be considering | | | | leave in place. So for example I might see if is |
| when you set about your domain names search. | | | | available. I would obviously check using the keyword |
| First of all you need to consider whether you are | | | | tool how this change would affect the searches. If |
| creating a brand name which you want to | | | | there are no significant differences and the domain |
| incorporate into the domain. If you are running a | | | | was available, I would consider using that domain. |
| business and the website is merely one avenue for | | | | However that's not all I would consider. When I |
| advertising the business which is not based on | | | | purchase a domain for a website I also like to |
| internet marketing, it may be the way you want to | | | | purchase as many similar domain names as possible |
| go. For example you may be running a business which | | | | which will obviously reduce the competition my |
| deals in magic products and you decide to give your | | | | website would receive. If you aren't able to purchase |
| website about magic and magic tricks a domain name | | | | some of the very similar domain names then perhaps |
| which includes It is always harder to gain good | | | | you should consider looking for another keyword |
| rankings in the search engines by going down this | | | | phrase to use. |
| path if you're basing your rankings on purely SEO | | | | This process may take a while but hopefully by the |
| techniques. Obviously if you're looking at branding | | | | end of it you will have a domain name which satisfies |
| your domain, your main traffic is going to come | | | | your requirements of your keyword optimisation, |
| about by the reputation you build for the brand name | | | | ends and you'll have purchased many of the very |
| and the products you promote under the brand | | | | similar domain names as well. |
| name banner. However I would hazard a guess that | | | | Finally I would mention the age of the domain. If it is |
| the majority of you reading this article are internet | | | | possible for you to find an aged domain which is |
| marketers first and foremost, whether you be a | | | | currently available, because it hasn't been renewed |
| niche marketer or an affiliate marketer. With this in | | | | and fits all the other criteria mentioned before, then |
| mind let us say you choose not to go down the | | | | buy it. It is common knowledge amongst marketers |
| branding route for your domain name. | | | | that the older the domain name the more clout it |
| So what should you be considering when you start | | | | carries with the search engines. There are sites |
| your search for a domain name? Well there are a | | | | devoted to finding expired domain names. To me this |
| number of considerations worthy of your attention. | | | | is the least important of the considerations as I rarely |
| The three main things I consider when looking for a | | | | find an aged domain that matches all my other |
| suitable domain are: | | | | requirements. If you're going for the aged domain |
| -Using a keyword optimised domain name | | | | you're probably best starting with the domain and |
| -The age of the domain name | | | | then building everything else around that domain as a |
| whenever possible. | | | | starting point. |
| Each of the above can be important in making your | | | | For most of my sites, using the optimised keyword |
| life easier if you want high traffic to your site. Ideally | | | | phrase in the domain name, shows much greater |
| you would want a highly optimised keyword phrase | | | | results in the rankings than sites that aren't |
| as part of your domain, and aged domain name and | | | | structured in this way. Indeed one of my sites is |
| also name. Often it is not possible to achieve all three. | | | | number one and number two in the rankings for quite |
| To me having a keyword optimised domain name is | | | | a competitive search phrase and it has achieved this |
| the most important, so I suggest you proceed as | | | | without any effort on my part to create back links. |
| follows. | | | | This is purely because of the keyword phrase I |
| Do your keyword research using your keyword tool | | | | chose as part of the domain name and how I then |
| of choice. You select a suitable keyword phrase for | | | | backed it up by keyword optimisation on the pages |
| your domain name. What type of phrase you use | | | | of my site. |
| depends upon your strategy, which is not the | | | | I hope some of this has been of help and I can't |
| subject of this article. Let's say for arguments sake | | | | emphasise enough the importance of due diligence |
| you're going for the long tail traffic, so you pick a | | | | when it comes to choosing the keyword phrases for |
| keyword phrase with low competition and reasonable | | | | your domain name. |
| search rates. For example you might pick a phrase " | | | | |