| The use of multiple domains is something that many | | | | site becomes popular, you may not have as many |
| online businesses are happily participating in. You may | | | | copycats who try to find a website name that is |
| wonder why someone would go to the added | | | | similar to yours. They may also look for the exact |
| expense of purchasing additional domain names they | | | | same name under a separate domain extension. You |
| may not even use. | | | | may also wish to have your site name trademarked |
| From a marketing standpoint there are three solid | | | | to minimize the possibilities for a copycat website to |
| reasons why 'the more - the merrier' is a concept | | | | develop. |
| that may make sense when it comes to the | | | | 3. Resell Domain Names |
| acquisition of domain names. | | | | Some online marketers have selected names that |
| 1. Misspellings and Confused Destinations | | | | have to do with their product or services that may |
| If the title of your domain contains words that are | | | | be general in theme. A motivated site developer may |
| often misspelled by others it may make sense to | | | | be willing to pay a significant price to acquire the |
| purchase the domains that contain those misspellings. | | | | domain name. Many marketers will check trends and |
| The reason this makes sense is that if a visitor tries | | | | acquire short domain names associated with the |
| to log on from memory and misspells your name | | | | trend for the purpose of reselling at a higher price. |
| 'correctly' they can still be directed to your primary | | | | The growth of the Internet has made a good |
| website. | | | | website name a commodity that has value. When |
| This may sound strange, but if even a small | | | | you select your ecommerce domain name chose |
| percentage of those challenged at spelling ultimately | | | | carefully and keep it as short as possible. If you can |
| make a purchase it is marketing money well spent. | | | | find a one word name for your website you may |
| 2. Eliminate the Copycats | | | | have a positive domain name. The use of the |
| Even if your domain ends in .com it may make sense | | | | business name is a highly valued consideration, |
| to purchase the same domain in .net and other | | | | although if there are multiple words in the business |
| domain extensions. All these extra domains can be | | | | name title (i.e. Ted's Taxidermy, Bait, Convenience |
| redirected to your primary website. | | | | and Taco Stand) you might find the primary purpose |
| This approach provides two separate benefits.a) | | | | of the business and find a domain name that |
| Visitors can access your site even if they have | | | | connects with site visitors. |
| forgotten what domain extension you have.b) If the | | | | |