| Having a website these days is equivalent to having a | | | | Have you been able to answer most of the |
| business card and the corresponding corporate | | | | questions that a prospective visitor may have about |
| identity for any commercial organization. The | | | | your organization? |
| following are some of basic points to keep in mind | | | | 4. Always make it convenient for people to contact |
| while designing a website for your business for | | | | you. Instead of specifying general, organizational email |
| maximum results: | | | | ids' and phone numbers, try to be a little specific by |
| 1. Before starting on the work, create a "Purpose" | | | | breaking down the contact information according to |
| document about the project, clearly spelling out the | | | | departments and key personnel within your |
| very purpose of designing the website, its scope, | | | | organization. |
| your target visitor's demographic and behavioral | | | | 5. Do not create 1000 word web pages. In case a |
| profiles, the quality, quantity and segregation of | | | | page has a large amount of textual content - either |
| content for the website and last but not the least, | | | | break it into sub sections and sub pages or on the |
| key differentiating value propositions for your | | | | same page create sub sections with heading and link |
| organization. Just to elaborate and to simplify, this | | | | those headings on the very top with the help of |
| document should be a ready reckoner about what | | | | bookmarks. |
| you wish to achieve out of your website and | | | | 6. Try to use high visibility and web optimized images |
| whether it appeals to your target visitors or not. | | | | for your products in case you sell materialistic |
| 2. A thing of beauty is a joy forever. No debates on | | | | products and try to describe your products in every |
| that. However, try to keep a balance between | | | | possible way that a customer would want to know. |
| graphical content and textual information on your | | | | 7. Avoid using superlatives while creating textual |
| website. Remember, your target visitors are coming | | | | content. Let your customers decide that. Frame your |
| to your website to know more about your company | | | | textual content in such a way that it becomes a |
| and your products/services hence they expect to | | | | good selling proposition, is easily understood by your |
| get this information in a concise and organized | | | | target visitors and possess a touch of modesty. |
| manner rather than going through a maze of graphical | | | | 8. Design your overall website navigational structure / |
| mumbo jumbo. The more relevant and enticing | | | | menus in such a way that all your important pages |
| textual content you write about your products | | | | are accessible from all other pages on the websites |
| services, the more people would accept you to be | | | | so that your visitors do not need to go back to the |
| an expert in your field. | | | | home page for details on each section. |
| 3. Put yourself in the shoes of your visitors and think | | | | These are just a few suggestions. There can be |
| objectively. Have you laid down the various features | | | | hundreds of things to do. But keep in mind, if you do |
| specifications of your products/services prominently? | | | | not like or understand your own website, do not |
| Are these pages accessible throughout the website? | | | | expect your visitors to do the same. |