| -link"> | | | | your book. And the name of the game is getting |
| If you want to boost your book sales, it’s | | | | your content and message to as many different |
| time to embrace the power of Internet marketing to | | | | markets as possible. |
| spread the word about your book. You can create | | | | Even if you are technophobe like me, you can put up |
| an empire starting with just one book. (Yes, just one | | | | a blog. If you know nothing about blogging, a great |
| book!) Here are 4 ways to repurpose content online | | | | place to start is It has everything you need to get a |
| and create your empire. | | | | site on the web all in one place. You can check |
| If you want to boost your book sales, it’s | | | | domain names and purchase or transfer domain |
| time to embrace the power of Internet marketing to | | | | names. It also has information about website building |
| spread the word about your book. | | | | and hosting, along with marketing tools. |
| You can create an empire starting with just one | | | | Internet Articles |
| book. (Yes, just one book!) All you need to do is | | | | Internet articles are another vehicle to distribute your |
| understand and harness the power of repurposing. | | | | content to the masses via your own website, eZine |
| Because it is so much easier to find a new market | | | | or other electronic newsletters and article databases. |
| than to write a new book or create a new product, | | | | Always include a short biography of yourself at the |
| repurposing is the tool I recommend to boost profits. | | | | end with a link so that readers can find and buy your |
| Here are 4 ways to repurpose content online: | | | | book. |
| Blog, eZine and website | | | | So how do you come up with ideas for article, blog, |
| Creating a blog, eZine or website is an easy way to | | | | eZine and website content? One way is when you |
| get your content on the web. Every person should | | | | are out and about, if people ask you questions, jot |
| start with a blog or an eZine. I prefer a blog because | | | | them down and keep track of them. Use them as |
| it’s so simple and easy to put up, especially | | | | topics for your articles and use them for topics on |
| using a program called WordPress. A blog should be | | | | your blog or eZine. If you’re giving a lecture, |
| you first website. | | | | record it and transcribe it and boom, you have an |
| Blogs are great because they're like an informal | | | | article. Boom, you have an eBook. Boom, you have |
| conversation, and they're available to everyone. | | | | an eZine article. Boom, you have a blog. |
| Google and other search engines love blogs. They | | | | Content is king on the Internet, and repurposing is |
| consume blogs voraciously because of the new | | | | the key. People go online searching for information |
| content. And readers love new content, too. Give | | | | about what interests them, and these are just some |
| them content, and even if it’s free, it will lead | | | | of the ways to get your message on their screens. |
| them to your message — and ultimately, to | | | | |