| Branding means to develop yourself as a recognizable | | | | hosting account with a reliable web hosting company |
| name as an expert in a particular area. It means to | | | | and you can install that very easily through an |
| set yourself apart from the rest so you stand out. | | | | application called Fantastico which is included with |
| Your online brand is critical for becoming an expert | | | | your hosting account. |
| with a following of people who want to spend time | | | | Step 3. Once you have your blog set up you |
| with you and contact you to get involved with any | | | | need to get a professional autoresponder service. |
| opportunities you are associated with. | | | | That's one of the most important elements of this |
| You certainly don't want to have to chase after | | | | process and you cannot go without it. Your |
| prospects or try to convince anyone they should join | | | | autoresponder service will provide you with a HTML |
| your company, your opportunity, or your downline. | | | | code for your 'subscription form' that you can copy |
| You want qualified prospects to come to you ready | | | | and paste on your blog to collect subscribers and |
| to go and ready to take action. | | | | start building your email list. |
| Realistically, why would you want to spend your | | | | Step 4. Now that you have your blog set up and |
| valuable time trying to coerce someone into doing | | | | with a subscription form installed it is time to start |
| something they don't want to do? Isn't it infinitely | | | | creating content. You need to write articles and |
| easier to let people who already want what you're | | | | record videos that are related to the audience that |
| selling come to you and ask you if they can buy in? | | | | you are targeting. You want to come up with |
| Branding yourself is a step-by-step process you will | | | | valuable information that will entice your visitors to |
| implement to position you as an expert, create name | | | | read on, subscribe to your list and make them want |
| recognition, and bring pre-qualified prospects to you. | | | | to come back over and over. |
| Here are the 5 core steps that you need to take to | | | | Step 5. You need to get traffic to your blog. As |
| brand yourself online | | | | you post fresh content to your blog on a consistent |
| In creating your online brand there are five essential | | | | basis you will eventually start getting free traffic |
| steps that you should take. Your focus is to brand | | | | from the search engines. There are a lot of other |
| you as an expert in your particular niche. | | | | ways to generate traffic to your blog and some of |
| Step 1. You need to register your domain name | | | | them are: social networks, forums, list builders, traffic |
| which should be preferably your own name. If you | | | | exchanges, article marketing, commenting on other |
| have a common name and someone else has already | | | | blogs relevant to yours, etc. |
| taken your domain, you may need to get creative | | | | Branding you on the Internet is not meant to be |
| and come up with something original but that contains | | | | difficult. You just need to learn the skill set to do it |
| your name within. Another suggestion is that you get | | | | and take consistent massive action. By doing so you |
| domain extension since it's much easier for people to | | | | will soon be a recognized expert in your field and you |
| remember. | | | | will attract people who are interested and eager to |
| Step 2. You need to have your own, self-hosted | | | | buy what you have to offer. |
| WordPress blog. For that first you need to get a | | | | |