| Before we start, if you are reading this article, it | | | | there isn't much demand for that specific product/ |
| means that you have already decided to take things | | | | keyword. On the other hand, if they are around |
| into your own hands and make a change in your life. | | | | 100,000 or more, it means that they keyword is too |
| Therefore, I would like to congratulate you for | | | | generic. We don't want generic keywords, we want |
| making the right decision. You are still a long way | | | | specific ones, right? |
| before the finish line, but you must enjoy the | | | | 2. Once you have checked your demand, you want |
| journey in order to be able to be proud of the | | | | to check your competition. Now how do you do |
| destination once you have reached it. | | | | that? You may ask! Simple procedure, but very |
| So... what to sell online? A question every to-be online | | | | effective. You have to go back to and type in the |
| marketer asks. | | | | same keywords you looked for in Google Keywords. |
| First things first: you need to get yourself a website | | | | However, this time you have to put the keywords |
| and build it. For that, you need two things: a domain | | | | between quotes. For example, if you are looking for |
| name and a hosting account. For cheap domains, I | | | | a specific brand of watches, you have to type in |
| normally use Namecheap they have cheap domains | | | | "(example name) watches". The results should be |
| for less than $10. For hosting, I use Hostgator you | | | | 30,000 or less. If it is more than that, then there is |
| can get a hosting account for as little as $8 per | | | | too much competition. The second exercise you |
| month. | | | | have to do is write: "intitle:keyword". In this example |
| Now once you have purchased your domain name | | | | it would be: "intitle:(example brand) watches". This |
| and signed up for your hosting account, you need to | | | | time the results should be 10,000 or less. When you |
| build up your website. You do not need to be a guru | | | | type "intitle" with the keyword, it shows you how |
| to build a website. Believe me because I am not a | | | | many pages have that product with the keyword in |
| computer techie either and I am not so good at | | | | the title of the pages. |
| HTML. If you know HTML, all the better. But if you | | | | 3. Once you have decided what your product will be. |
| don't, it's still ok! All you need is a website editor and | | | | You need to market your website. There are |
| it will do all the HTML bits for you. What I use is NVU | | | | hundreds of ways to promote your online business. |
| it's free to download. | | | | Some of them include PPC (pay per click), article |
| Now we come to the main question of this article: | | | | marketing, etc. My favourite is Web 2.0. Web 2.0 is |
| what to sell online? What is hot and what is not? This | | | | today's marketer's friend. It allows you to promote |
| is what we call a niche. | | | | and market your website/ product without spending |
| Now when you want to decide what to sell, you | | | | lots of money. |
| need to follow these steps: | | | | What I advise you to consider digital products as |
| 1. It's all about keywords: you need to choose your | | | | your niche. Nowadays, the best selling products online |
| keywords and see how popular they are on the | | | | are e-books, tutorials, how-to's etc. However, if you |
| internet. What I personally use is Google keyword | | | | would like to sell something else, it is still ok as long |
| tool. All you need to do is go to Google.com, then | | | | as there is demand and the competition is not so |
| type: Google keywords and follow the link. Once you | | | | high. |
| enter the keywords you are looking for, it gives you | | | | I hope that you found the above information helpful. |
| the results of how many searches have been made | | | | Please don't hesitate to leave your feedback/ |
| using those specific keywords. You want those | | | | comments. |
| results to be 1,000 and more, but less than 100,000. | | | | Good luck to all! |
| Why so? Because if they are less than 1,000 then | | | | |