| Yes, it's true. I landed a brand new blog in the #5 | | | | blog was ranked #5. This was in spite of the fact |
| spot in Google for a two-keyword phrase in 14 days. | | | | that there are 2.4 million competing web pages in |
| How'd I do it? It's simple: I chose the right domain | | | | Google's index for the phrase, and despite the fact |
| name. | | | | that the other pages ranking in the top 10 had a few |
| Did you know that Google gives special ranking | | | | links into them (You do know that Google favors |
| bonuses to certain kinds of domain names? It does, | | | | links above all else, right?). |
| and a significant bonus at that. Choosing a domain | | | | So the next time you sit down to create a new site, |
| name that exactly matches the keywords you want | | | | be careful to do your keyword research before you |
| to rank for will give your site a great head-start in | | | | purchase your domain name. Also, keep in mind that |
| the rankings. | | | | the "Exact Match Bonus" applies more to .com, .net |
| In the case of the blog that I ranked #5, I purchased | | | | and .org domain names. Avoid .info and the other less |
| the domain name DietersBlog.net. I then posted 10 | | | | known top-level domains. |
| unique articles to the blog that I hired a ghostwriter | | | | An exact-match domain name is only the first step, |
| to create for me. I didn't get any links, or do any | | | | though. Once you have that domain name in place, |
| promotion of the site at all (I'll be honest--I got | | | | you have to back it up with links to your site. |
| distracted with some other work I was doing). | | | | "Dieter's Blog", while certainly a phrase worth ranking |
| Two weeks later I checked the stats for the blog. I | | | | for, is not highly competitive, so I was able to get |
| was happy to see that I was already getting traffic | | | | the ranking just on the strength of the domain name |
| from Google, specifically for the phrase "dieter's blog." | | | | and the site's content. However, for keywords that |
| I ran the query through Google and, sure enough, my | | | | bring a lot of traffic, you need a lot of links. |