| Several of the large registrars allow individuals or small | | | | name price at $9.95, you would need to pay $495 in |
| businesses to buy website names and then re-sell | | | | set up fees. If you wanted to sell eNom names |
| them to other customers. You're not buying up a | | | | without a setup fee, the domain name price that you |
| whole bunch of old website addresses and trying to | | | | would get is $10.95 per year which eats into your |
| sell those names. Instead, you're basically becoming a | | | | commission. On the other hand, you could pay a |
| registrar and selling domain names on your own. In | | | | larger set up fee like $995 and get price of $8.95 per |
| other words, you're a domain name reseller. | | | | year. If you were willing to pay $1595 in set up fees, |
| Basically, you buy a reseller package that guarantees | | | | you could get pricing of $7.95 per year. You get the |
| you a lower price from the registrar. Often times, the | | | | idea. |
| registrar provides a turn-key template website for | | | | To put this all in perspective. eNom allows their |
| you to use so you can sell those domain names at a | | | | power resellers to domain names at $7.95 per year. |
| higher price and make your commission. | | | | If you wanted to buy a URL from eNom directly, |
| For example, let's say you become a reseller for | | | | you have to go to their eNom Central website which |
| eNom. They set your price at $9.95 per year for | | | | website addresses at $29.95 per year. This suggests |
| website name. If you sell .coms for $15.95 (your retail | | | | that eNom is making over $20 commission on the |
| price), you'll have to pay $9.95 to register the | | | | sale of their domain names. Would you be able to |
| domain, $0.95 as a "merchant service fee", and then | | | | domains at $29.95 per year? Probably not. There are |
| an additional $0.47 (3% of your retail price) as a | | | | several good domain name registrars out there that |
| "merchant services convenience online access fee." | | | | names at $10 per year including domain name privacy |
| Bottom line is that you make $4.58 as your net | | | | registration. You just need to know where to look. |
| commission from the sale of one domain name. | | | | As an interesting side note, eNom advertises on their |
| Depending on how much business you get, how | | | | reseller FAQ page that they never solicit your retail |
| much traffic you can move through, and how much | | | | customer and that all tools and email communications |
| you're willing to pay upfront as a set-up cost to be a | | | | are private labeled with your company name. The |
| reseller, you can get different rates when you buy | | | | fact that they need to state this information on their |
| your domains. | | | | website raises some questions about what the other |
| In the eNom example, in order to get your domain | | | | registrars are doing. |