| Since the dawn of the Web, it has become a | | | | spellings that are different than its normal spelling as it |
| universal truth agreed upon by every successful | | | | will confuse people. |
| internet marketing expert around the World, that | | | | For example, for the word "easy", don't use "EZ". |
| having a great domain name is critical to your | | | | (not that we recommend that word as a part of |
| success. | | | | your domain - just stay away from abbreviations) |
| A domain name is a small group of words that you'll | | | | The best domains use short words and phrases that |
| purchase from a domain registration company and | | | | are easy to spell and easy to remember. |
| then redirect toward the URL of your Landing Page | | | | A good domain name should create curiosity and |
| or Lead Capture Page. (URL = universal re-direct link) | | | | intrigue people and make them want to see the |
| Because a URL is the exact online address where a | | | | information at your Landing Page or website. |
| website is hosted and can contain a combination of | | | | Of course, if your Ad is well written and draws |
| words, letters, numbers and even random, seemingly | | | | attention by high placement on Google's Sponsored |
| meaningless characters like question marks, | | | | Ad Bars, your domain name is important, but what is |
| back-slashes and dots, it's a great idea to have a | | | | MORE important, is that the searcher, now turning |
| short, targeted domain name that describes your | | | | website visitor, finds what they were looking for |
| business, marketing system, product or service. | | | | when they click on your advertisement. Again, this is |
| If you are using an online marketing system in which | | | | called "relevance". |
| everyone is given a similar URL for their Landing | | | | This goes for Social Media domain names as well. If |
| Page, having a domain name that separates you | | | | one of your Facebook friends clicks on your |
| from everybody else using the same system, is | | | | displayed website address (your name.com), but they |
| critical to your success. | | | | get wisked away to a Landing Page that reflects |
| Therefore, the domain name you purchase should be | | | | nothing about you and does not display your name, a |
| short and simple and something that intrigues a | | | | picture of you, a video or anything about you, |
| person to click on it when displayed in an email, online | | | | chances are they might think they are at the wrong |
| advertisement or from any website where your | | | | page and most likely not even be interested. |
| domain is posted, like at Facebook, YouTube or | | | | You can buy inexpensive domain names at Go |
| Twitter. | | | | Daddy, if you don't already have a domain registrar |
| Buying a Domain | | | | that you like. This is who I use for all my domain |
| As a rule of thumb, always buy your own name, or a | | | | registration. |
| version of it. | | | | When visiting this website, the first thing you will |
| If your name is John Smith, you might want to buy | | | | want to do is Search for a Domain name, to see if |
| JohnSmith.com, JohnSmith.net or JohnSmith.info. | | | | it's even available. |
| If these are not available, you can use variations like | | | | If it is, you will see suffixes available for the domain |
| WhoIsJohnSmith.com, or Even if you don't use this | | | | you choose, i.e..com,.net,.org,.us,.biz,.info, etc... |
| domain right away, you will certainly want your own | | | | .Coms are usually associated with a website where a |
| name for any personal branding you might create in | | | | purchase might be made, ie. the word "commerce". |
| the future. Of course, you can use it for your | | | | .Nets could be used for "commerce" like a dot com, |
| Landing Page as well, if you choose, depending on | | | | but are usually associated with a network that the |
| the market you displaying your domain for. | | | | website would represent. |
| Aa a rule of thumb, it's a great idea to use your own | | | | .Info is usually associated with just that, information |
| name in a domain, when marketing to your friends, | | | | about someone or something |
| fans or followers from the Social Media Market. | | | | .Org is usually associated with information about an |
| People who follow you and are your friends on | | | | organization |
| Facebook, Twitter, YouTube, LinkedIn, MySpace and | | | | And the list goes on! |
| or any Social Media Platform, want to know YOU, | | | | Pick whichever you like, however, remember that |
| and so by using your name or a version of it, this will | | | | Dot com domains usually get the biggest response, |
| create curiosity in your friends, fans & followers, | | | | not because you'll have the best domain name online, |
| perhaps compelling them to click on your link at your | | | | but domains were the first to the marketplace when |
| Profile Page. | | | | the internet was still in its infancy and if people |
| When selecting a domain name for Online Advertising, | | | | forget that your domain is a.net or.biz or.info, they will |
| it's a great idea to create what is known as | | | | always go to version of your domain. |
| "relevance", by including in your domain name, a | | | | Be aware that it could take up to 24 hours for a |
| couple or few words that appear on your Landing | | | | newly registered domain name to be active so be |
| Page. | | | | sure not to start marketing it or sharing it with |
| Because this is not a Social Media Advertising | | | | others until you have thoroughly tested it to make |
| Campaign, using your name is not the best option | | | | sure that it forwards to your Landing Page. |
| because most often the cold market doesn't know | | | | Now, after purchasing a domain name, you will want |
| you, yet. | | | | to forward it to your website URL. |
| So, It's better to go with more 'Marketing Savvy' | | | | Forwarding your domain to your URL is similar to |
| words in a domain name that is short, sweet and | | | | someone calling your home telephone number, but |
| intriguing to your audience. | | | | being "forwarded" to your cell or mobile phone. |
| Again, curiosity is one of the biggest factors in | | | | Forwarding a domain name is the same concept - |
| compelling people to click on your link. Your | | | | you choose where your purchased "Domain", |
| advertisement could even be overlooked, but your | | | | forwards to, in this case, your URL. |
| domain name might attract all the clicks. | | | | You can even "mask" your domain name, which |
| A great way to come up with some ideas, is to build | | | | simply means that when a visitor lands on your site, |
| your Landing Page first, then purchase a domain | | | | they will not see the URL, but the domain name |
| name that matches up with some of the more | | | | which you purchased, forwarded and now want to |
| powerful words on the page. Or, buy your domain | | | | display in the address bar of your website. |
| name first and then make sure you use the words in | | | | So this is how to select a high converting domain |
| it on your Landing Page at least a few times, closer | | | | name for your URL and how to make sure that your |
| to the top of the page in a Pre-Headline or Headline | | | | Landing Page and/or Website gets as much traffic as |
| itself, where it will catch the attention of anyone | | | | possible when advertising and marketing online. |
| who clicked on your domain name out of curiosity. | | | | Just keep in mind that your domain name marks the |
| This will also help you get a good "Quality Score" with | | | | beginning of your Marketing System or Funnel, so |
| Search Engines, especially Google, if you are using | | | | make sure that it catches people's attention, compels |
| Google AdWords to drive traffic to your Landing | | | | them to want to look at your business and is a |
| Page. | | | | working link that will take them directly to your |
| In addition, stay away from any abbreviations or | | | | website. |