| Let's say you are doing everything right to monetize | | | | You have 2 choices here: |
| your website traffic: you've got your blog going; your | | | | - Point it to your "About Me" page of your current |
| unique selling proposition (USP) is in place; you are | | | | blog (VERY easy) |
| collecting your leads and providing them with value | | | | - However, if you are ambitious, and as well you |
| via autoresponder. | | | | should be, and want to overtake Google and |
| Have you made much money yet? | | | | monetize website traffic on anything related to your |
| Well, what's going on? Why are your prospects | | | | company and products as well as your name, then |
| buying, BUT not from you? | | | | definitely start a new blog, dedicated just to that. |
| Let's reverse the situation a bit: you are a lead in my | | | | For the purpose of this post, I will assume that that's |
| autoresponder now. You don't really know me from | | | | exactly what you are doing. |
| any other blogger yet, my emails are starting to | | | | 3. Organize categories according to information about |
| trickle in, and suddenly, I hit you with a product offer. | | | | you, your company/product |
| You actually like the product. You kind of thought of | | | | It should look something like this: |
| buying it anyway. | | | | - About Me |
| However, buying it from ME involves giving up some | | | | - Company name: Articles about your company, |
| of your personal information, including your credit | | | | videos, etc. |
| card. And what about the money back offer? Can | | | | - Your Product: information on your product. |
| you trust me to honor it if need be? | | | | - Your Marketing System |
| Do you see where I am going with this? | | | | 4. Implement On-Page Optimization |
| Monetizing your website traffic is all about trust. Most | | | | (For a more in-depth overview of both on-page and |
| reasonable people will do a bit of research on you | | | | off-page optimization, make sure to get my free |
| BEFORE they buy anything from you or join your | | | | SEO report at the end of the post.) |
| team. | | | | Use your name in title tags and meta description for |
| They turn to almighty Google and type "Your Name" | | | | your About me page. |
| in the search box to see if you are who you say you | | | | Make sure you use appropriate title tags for each |
| are. | | | | page; of course they should always include the |
| Are they going to like what they see? | | | | keywords you want to monetize. They should be |
| This is the part that can make or break your | | | | UNIQUE to every page you create. |
| business. | | | | 5. Internal Deep Linking |
| Before your list buys from you or your prospect | | | | When you mention your name in any of the posts, |
| joins your business, they will search: | | | | make sure to occasionally hyperlink it to your About |
| - Your Name | | | | Me page. Do the same for your company and |
| - Your Company Name | | | | product name. |
| - Name of Your Product | | | | 6. Create Social Media Profiles |
| The very fact that they are looking you up is a great | | | | Make sure you create profiles for your REAL NAME; |
| thing; it shows their buying intent. They like you, they | | | | after all we are branding YOU and not |
| want to buy from you. Now they simply want to | | | | "MakeCashToday" or some other stupid name that |
| validate their desire to buy from you or join your | | | | screams "Amateur!". |
| business by looking you up on Google. | | | | Point the links from those profiles back to your |
| That's how many entrepreneurs fail to monetize their | | | | About Me page. If possible, try to use your name as |
| website traffic. They fail to control what is or not | | | | anchor text in your links. |
| being said about them in the social circles. | | | | As you add more and more content to your social |
| Bottom line: if you don't have full control over the | | | | profiles, continue adding links back to your blog. |
| search results for your name especially, but also your | | | | Of course, you can also occasionally add links going |
| company and product name, that means you are | | | | FROM your blog to your social media profiles to |
| opening the door for your competition to take full | | | | ensure that they rise in search engine ranking and |
| advantage of that fact and monetize YOUR website | | | | help you take over all ten first page spots. |
| traffic for you. | | | | 7. Rinse and repeat |
| And by FULL control I mean dominating the top 10 | | | | Do this for all the pages on your blog/site related to |
| results. | | | | your company, product, system, or any other |
| Let's take some steps to help you do just that. | | | | keywords related to your name you wish to control |
| 1. Register Your Name As A Domain | | | | (=monetize your website traffic in other words). |
| is the best for obvious reasons. | | | | Monetize Your Website Traffic Marketing Takeaway: |
| The next best thing would be to register something | | | | Now think bigger with me for a second: what if you |
| like or If not, anything with your name as a keyword | | | | control Google for your company name, affiliate |
| in it will do. | | | | product name, marketing system name, etc? |
| Also, register domains for any products or company | | | | Remember the folks who are looking up those terms |
| you are associated with (providing you are not | | | | are BUYERS. That's the MOST TARGETED traffic |
| breaking any company policies of course). | | | | you can ever get! |
| 2. Point Your New Domain Name to Your Site | | | | |