| In my last Article, How to Follow Up with Your | | | | purchase a domain name. There are several |
| Fortune High Tech Marketing leads and Prospects, I | | | | registration companies to choose from. Go Daddy, |
| wrote about email auto-responders. You should have | | | | Network Solutions, are but a few. |
| your auto responder e-mails in place before you start | | | | GoDaddy is nice because you can purchase |
| any traffic generation strategy. | | | | extremely cheap domains. You can add multiple |
| Now it's time for the next piece of the puzzle. Your | | | | emails to your domain and you can create a ton of |
| Domain Name. Your domain name is not only your | | | | sub-domains. The nice thing about the Go daddy |
| physical address on the internet; it is also the | | | | service is that it is very user friendly which is nice for |
| beginning of your brand strategy. You want think | | | | experienced marketers and the beginner as well. |
| about something that resonates with you, something | | | | Warning and this is important: I run into this at least |
| that you would click on if you saw the domain name | | | | once a month when I work with new clients. Make |
| in an advertisement. You want it to bounce around | | | | sure you register your domain name yourself. Do not |
| your head a few times and have a catchy little ring | | | | hire someone else to do it. As I said, about once a |
| to it that people will remember. | | | | month when I pick up a new client and we start the |
| The idea is to develop a personal brand. The basic | | | | process of making changes to their website we find |
| concept of personal branding is to promote yourself | | | | that the business owner does not actually own the |
| as having certain values, skills and expertise which is | | | | domain name they hired someone else to register. |
| your brand. When your personal brand conveys value | | | | Unfortunately it comes as quite a shock to these |
| and expertise that someone needs, they will come to | | | | business owners. The worst part is these businesses |
| you first. | | | | have spent time and money building a brand that |
| Ask yourself. How do people describe you? How do | | | | they do not own. You are now warned. Do not let |
| you describe yourself? What makes you different | | | | this happen to you. |
| from your peers? Who is your audience? What do | | | | Ok, now that we've got the 2 basics out of the |
| you do better than everyone else? Why do you do | | | | way, your auto responders and your domain name, |
| what you do? What provides the motivation? How | | | | its time to dig into the fun stuff. You guessed it, |
| do you stand out from your peers? | | | | Marketing! In my next article, I will talk about how to |
| After you have settled on a brand that you feel best | | | | begin generating traffic quickly and with very little |
| conveys who you are, what you are trying to do | | | | expense or sometimes no expense. Just a little time |
| and who you are trying to reach then it is time to | | | | and effort. |