| Of all 288 top level domains .com is still the | | | | domain names to obtain direct traffic to their own |
| Godfather. It is by far the most registered top level | | | | web sites. |
| domain. Companies use it as their main domain and | | | | 47 top brands were examined for 100.000 |
| investors confide in it to generate revenue traffic. | | | | brand-specific domain names and the results were |
| And here emerges the potential clash as | | | | surprising. 72% of all domain names did not belong to |
| brand-related domains are great for revenue traffic, | | | | the brand owners. The traffic revenue generated |
| hence converting investors into domain pirates and | | | | from these domains was sufficient for domain |
| companies into victims of brand abuse. | | | | investors to become domain pirates. |
| If you are not Google with a budget to secure | | | | The study furthermore revealed that the most |
| thousands of brand related .com domains then a less | | | | abused business sectors are : |
| ambitious approach will still work. First action step is | | | | - Banking and financial services |
| to test your brand against the top 10 most common | | | | - Consumer electronics |
| terms for .com domains used by domain pirates and | | | | - Telecoms |
| register domains still available. the terms can be | | | | - Computer industry |
| tested at our web site. | | | | .com is by far the top level domain where most |
| Here are the 10 terms for .com which are used | | | | brand abuse is happening. Other popular brand abuse |
| together with company brands | | | | domains are generic top level domains |
| 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. A new study conducted by | | | | (org,biz,info,net) and European top level domains |
| Corporation Service Company concludes that domain | | | | where there are no restrictions: .de, .co.uk, .be and |
| pirates are more skilled than brand owners at using | | | | .eu. |