| Why would you create a product or service with | | | | domain of "com" and the second with a top-level |
| worldwide appeal only to limit yourself to a national | | | | domain of "eu" (for European Union). Of course, each |
| marketing plan in your country alone? Well, that's | | | | site would need to have unique content, as search |
| exactly what you're doing if you do not use a search | | | | engines do not take kindly to duplicate text. Your |
| engine optimization strategy for creating optimized | | | | search engine optimization strategy should also include |
| webpages with international customers in mind. | | | | hosting each site on a web server respective to the |
| Cybermark International offers search engine | | | | target country, further increasing your chances for |
| optimization packages specific to international internet | | | | higher rankings in the search engines. |
| marketing needs, including bi-monthly rank reports | | | | Once you've secured your international domain names |
| showing clients how their websites are doing in | | | | and created content different from your home |
| worldwide search results. | | | | country's website, it's time to submit to the search |
| If you were to do an online search for "biodegradable | | | | engines. But as with other aspects of international |
| cleaning products," the results returned would be | | | | internet marketing, the process is dependent on the |
| different here in the United States than if you | | | | country. In fact, each country has unique search |
| searched from a computer in the European Union. | | | | engines of its own. In other words, you would not |
| Why? Because of "top-level domains" - the letters | | | | submit your "eu" site to the same search engines |
| that appear after the final dot in a web domain | | | | through which you submit your "com." |
| address. | | | | Finally, and perhaps most obviously, you don't want |
| For instance, when a search engine sees a top level | | | | your text for optimized web pages to be limited to |
| domain of "com," it typically reads this website as | | | | English only. Even if your rank report for your "eu" |
| one from the United States. So if your business is | | | | top-level domain shows you at the top of a search |
| based in America but you also want to target | | | | for a specific keyword, you'll lose business with text |
| customers in the European Union, then ideally you | | | | written in English if the only language the prospective |
| need two different websites - one with a top-level | | | | customer knows is German. |