| Now that we have ironed out the domain name | | | | video or at least still photo to capture and direct the |
| purchase, we will focus on hosting. Hosting packages | | | | reader's attention. Otherwise the ocean of words |
| are very plentiful and you really must concentrate on | | | | and letters on your pages will overwhelm them and |
| procuring hosting that offers what you will need. If | | | | they may not even finish reading your sales letter. |
| you are running scripts that require a technical facet | | | | The conventional setup that I recommend is the |
| then you will have to ensure that your host offers | | | | industry standard, and that is a flat white background |
| that, or that you can pay for it. | | | | with text boxes and graphics inserting and outlined as |
| is a convenient place to host your site if you buy | | | | needed. Using highlighted text, underlined text and |
| your domain name through them, but not necessarily | | | | other flashy features work well to grab attention and |
| if you do not. currently gives out a basic hosting | | | | focus it where it is most important, on your sale |
| package with any domain name purchased through | | | | script. Your "sales-letter" should be just that, a |
| them, so it is a real one stop shopping experience. | | | | semi-informal letter from you directly to your reader. |
| One thing to mention is that is fairly limited in the | | | | It should address their concerns, experiences and |
| scripts that they will allow to be run off of their | | | | hopes. Ideally it would establish a personal bond with |
| servers for security reasons, which bumps them a | | | | them that you could otherwise only do in person. If |
| little farther down the list for many internet | | | | you incorporate a video from you personally it will |
| marketers. | | | | establish this to a much higher degree. |
| is the next host that I would recommend. You can | | | | In your sales letter you should definitely reveal |
| buy domain names and hosting at the same time | | | | information about yourself, especially in the arena of |
| with but they are more expensive at this time, | | | | your failures or successes. This tells the person that |
| especially for hosting. One of the added benefits | | | | you have been where they are and that you know |
| they do offer if that they will allow scripts and | | | | the way they can succeed. It is basic coaching |
| programs that are not allowed on more strict hosting | | | | technique that will help them execute the next steps |
| companies. Their Cpanel is very easy to navigate and | | | | in what you are directing them to do, and potentially |
| their support is excellent. I do not hesitate in | | | | open up an entirely new realm of success for them, |
| recommending for any hosting you may anticipate | | | | if they just buy your product. Don't get me wrong, I |
| you will be doing. | | | | am not saying you need to lie to them, but definitely |
| Between and Hostgator.com, you hosting needs | | | | point out the opportunity they have. |
| should be met unless you are doing something | | | | After going through programs that have not helped |
| advanced in which case you will already know that | | | | me do anything but open up my mind to the |
| you need something better. For every hosting need I | | | | possibilities, I have asked myself, "How can I put a |
| have ever had, these two hosting companies have | | | | price on encouragement" and that may be all you |
| come through with no problems, at all. | | | | offer them is the courage to take the big step in |
| Next we are going to address the layout of the site | | | | going out on their own, with the assistance of your |
| you will be creating. Right now, sales letters are going | | | | product. You sales letter should read conversationally, |
| out of style a bit, though they are still common. Most | | | | as if you were explaining it to a friend. Throw out |
| authors are using walk out videos or at least | | | | overly structured grammar and structure rules |
| embedded videos on their squeeze pages, and | | | | because you will come across and too formal. Just be |
| definitely their sales pages. I do recommend using | | | | yourself and you will be fine. |