| What does it take to be a successful site? | | | | to your web site niche market. Many site designers |
| De-mystify these processes | | | | will provide a template document in a format and |
| Each of the following factors warrants far greater | | | | layout they prefer. Normally a.txt file, this will assist |
| explanation and attentions, but for the sake of a | | | | the builder to visualize a potential and suitable |
| quick overview, will only be dealt with in a brief | | | | approach. |
| manner as possible without devaluing its importance. | | | | 2.Domain Name. |
| 1.Where does the whole process start? | | | | Beneficial, but not essential to web design success is |
| Assuming we are addressing an existing fixed | | | | the URL or domain name. This may not always be |
| business set-up (applies to any situation really), the | | | | achievable for established business. Your company |
| designer would invariable ask for business information. | | | | name my simply be too long or the domain name is |
| The typical "About Me/You" stuff. This would include | | | | not available. Unless a desired domain name is in |
| some paper ads you have used, letter heads, | | | | actual use, services do exist that will find the owner |
| promotional documents, information of primary | | | | and negotiate the purchase thereof. For highly |
| product suppliers (where you act as a local agent) or | | | | competitive keywords it may be a viable option to |
| where you source primary consumables/components | | | | consider a less competitive keyword domain name |
| from. | | | | that is a sub-set of the niche market. |
| Any marketing/advertising strategy documents. Your | | | | Experts are in agreement that it is sound practice to |
| most important quotation documents. Documentation | | | | purchase associated domain names in addition to the |
| as to who you consider to be your target market | | | | domain name. This implies the purchase of.com,.info, |
| and industry you operate in. List of main competitors | | | | net,.biz and.org domains. In many situations where |
| and most importantly, details of existing customers, | | | | diverse products are marketed, it may not be |
| past customers and who you would like to gain as a | | | | possible to find a suitable generic name. Again, finding |
| customer. | | | | and registering a domain name that matches your |
| A good suggestion is to sit down and write a | | | | desired keyword/s is a bonus, but certainly not draw |
| proposal to your ideal customers and market your | | | | back if this is not attainable. |
| company to this client. This document will serve as a | | | | In part 2 we have considered the starting journey of |
| valuable starting point for your web site designer | | | | a successful low cost web design. Part 1 set the tone |
| who needs to gain some insight into your business. | | | | to demystify the process of web design. In part 3 |
| From this information some informed decisions can be | | | | consideration will be given to the "pivot" and bedrock |
| made and the designer will start formulating a basic | | | | of web design, and that is identifying the right |
| site proposal. However some cardinal issues need | | | | keywords and niche market. |
| addressing which is the next focal point and pertains | | | | |