| oping a website is complex. There are many variables | | | | until you find a style you find appealing. In some |
| you have to take into account. One of the first BIG | | | | cases it might even make since to reverse the word |
| decisions you will have to make is choosing a good | | | | order of your domain. For instance you could try |
| domain name. One tip to keep in mind with domain | | | | something like ’ Changing the order up may |
| names is to keep your domain name as simple as | | | | not help you with exact phrase searches, but it can |
| possible. You also want your domain name to be | | | | still capture the broad searches. |
| easy to remember and meaningful. Make it relate to | | | | You might also choose to establish more than one |
| your websites topic as much as you can. | | | | domain name using keywords and then link your |
| Try to avoid free domains hosted by large corporate | | | | ‘doorway’ domain sites to your |
| sites like Blogger. Sure they cost nothing, but the | | | | primary site. But you will have to pay for each of the |
| search engines do not like them nearly as much as | | | | domain names and also the monthly hosting fees: If |
| they do private domain names. Even if your site is | | | | you really want to incorporate this technique into |
| recognized by the search engines, a professional | | | | your business model search for a discount host that |
| domain name that you own is likely to get more | | | | allows you to have unlimited domains and |
| attention from and be more trusted by your | | | | sub-domains. |
| prospective customers. | | | | The benefit of setting up these doorway sites is that |
| Now I am not saying that you should not use free | | | | you can target a large number of keywords that |
| sites like Blogger. Setting up a blog on those free | | | | relate to your main site. For instance if your main site |
| sites that is keyword optimized for your target niche | | | | targeted used books you could have doorway sites |
| and points back to your main site is an excellent way | | | | that target related keywords like |
| to increase your sites page rank and drive free | | | | ‘used-book-reviews.com’ or ’ |
| traffic to it. What I am saying is that you should not | | | | Keep in mind that some search engines disregard |
| rely on the free sites as your primary domain. | | | | ‘doorway’ sites. Put some unique |
| Frankly it just does not look professional. | | | | content that you wrote on your 'doorways,' it does |
| It is not expensive to register a domain name. You | | | | not have to be much but try to make it original. One |
| can register domains for less than $10 per year. | | | | tactic I like to use is to have the front page of the |
| When choosing your domain name try to get one of | | | | doorway site be an original article that links back to |
| your keywords in it, this can increase your ranking | | | | my website. Then to keep my website fresh I put a |
| with some search engines. When picking your domain | | | | link called ‘blog’ in an out of the way |
| you can try various ways of formatting it. For | | | | spot on the page. I make this link as hidden as |
| instance: ‘MyDomainName.com’ could | | | | possible without actually hiding it. Then I have the |
| also be ‘My-Domain-Name.com’ or | | | | posts on that page auto-update via RSS. This way |
| ‘MyDomain-Name.com’. | | | | the search engines always see fresh activity |
| Play around with the formatting of the domain name | | | | happening on the website. |