| Your very first step to getting that website online is | | | | website address to know, without a doubt, what |
| to register a web domain name. Now, oftentimes the | | | | they can expect to see on our website. |
| term "web domain" and "website address" are used | | | | Next, we'll want to discover what words people are |
| interchangeably but just so you know, a domain | | | | actually typing into the search engines to find a |
| name and a website address are one in the same; | | | | website like yours. If we use terms in our website |
| they're just two different ways of saying the same | | | | address that people are already searching on in the |
| thing. | | | | search engines, then you'll have already accomplished |
| Your domain name is your website address online. It's | | | | what 90% of other website owners don't even take |
| where you'll send people to get more information | | | | into consideration...and that's RELEVANCE! |
| about you, your products, your affiliate products, or | | | | To find out what words people are searching on that |
| your services. (e.g. YourOwnWebsite.com). | | | | relate to what your business is about, just use the |
| But before heading out and just registering any old | | | | free Google Keyword Tool (which you can find by |
| domain name, it's necessary to first do some | | | | simply searching in Google for "Google Keyword |
| research. After all, we want the absolute best | | | | Tool") and then enter in your refined term for your |
| website address possible for the kind of business we | | | | site. |
| run. | | | | Simply do a search on this phrase within the Google |
| In order to do this, you need to ask yourself "What | | | | Keyword Tool and then sort the list by highest |
| is the main topic of my website?" and although that | | | | number of searches globally to lowest. What you'll |
| does sound very "basic" and "common-sense", we do | | | | then be looking at is a list of phrases that people are |
| need a jumping-off point. For instance, your website | | | | actually using to find information within Google on the |
| may be about "candles". But chances are, your | | | | topic you've entered. |
| website isn't about candles in general but rather some | | | | Make note of some of these phrases and |
| specifics around that term. | | | | incorporate them into a potential domain name. |
| For instance, is it... | | | | For example, if a search phrase you found was |
| ...how to make them? | | | | "improve my golf swing technique" you would try and |
| ...how to sell them? | | | | see if "ImproveMyGolfSwingTechnique.com" was |
| ...a specific kind of candle? Such as beeswax, pillar, | | | | available. |
| soy, jar, and the like? | | | | Once you've made note of these head to a website |
| ...about candle safety? | | | | such as and do a search on these phrases to see if |
| Even though you begin with a very generic term, | | | | any of them come back as being available to |
| you can easily start to narrow this down so that it's | | | | purchase as a domain name. |
| more specific. | | | | Of course you'll want to make sure that your domain |
| This will let us do some great keyword research so | | | | name is easy to remember, contains actual search |
| that we get the absolute best web domain possible | | | | phrases that people are using and that would make |
| for our new website. | | | | sense to someone who came across your website |
| It's important that you really narrow down what your | | | | address but most often you can incorporate these |
| actual topic of your site is rather than sticking with | | | | search terms into a domain name that sounds great |
| just a generic term because Google especially, will | | | | and will let people know at a glance what your site is |
| reward you for relevancy. | | | | all about. |
| If your site is about "golf swing techniques" and you | | | | Once you've found a website address you're happy |
| register a domain name such as | | | | with, simply register it and you'll be the proud new |
| DonsGolfEquipment.com, the domain name is only a | | | | owner of a brand new website address that not only |
| little bit relevant to what you actually talk about on | | | | is specific to your website's topic but that people are |
| your site. We want someone who sees our new | | | | already searching for within the search engines. |