| I heard a radio advertisement the other day for a | | | | your business then you can always focus on some of |
| website that featured unique hand crafted items that | | | | the primary product or services you carry. |
| interested me. I wanted for the website address, but | | | | There was a time when purchasing a domain was |
| when the website address took ten minutes and | | | | expensive, but the price in many cases is now less |
| several backslashes, dashes and dots I gave up and | | | | than ten dollars per year. There is no reason to have |
| figured why bother. | | | | a long website address. |
| If you are looking to boost your efforts in Search | | | | Even if you have a free website that will allow you |
| Engine Optimization (SEO) strategies you may take a | | | | to place your site on the web without a domain |
| look first at your website address. | | | | name you should purchase a domain that matches |
| The advertisement I heard was most likely due to | | | | your business and use 'redirect' to allow customers, |
| either a free or coopable web host that provides a | | | | and search engines, to find you under the new and |
| place for the store to exist, but includes their | | | | simplified address. |
| website information followed by the sub domain for | | | | This step makes sense for start-ups as well as those |
| the business. | | | | seeking to redesign existing sites. |
| It could be that your website needs a makeover or | | | | Because your site can be promoted in off line |
| you may even want to abandon your current design | | | | applications such as business cards as well as print, |
| and start over using SEO strategies. | | | | audio and video advertising it is important to keep |
| Spend some time at your favorite domain registry | | | | things as simple as possible. Search engines seem to |
| and look at website names that match your business. | | | | favor short, meaningful web addresses when they |
| If you can't find a domain that's an exact match for | | | | make an assessment on site rankings. |