| Buyer Heavens Article No. 1 | | | | something, and the payback you may expect. Having |
| Volume 1/Issue 1 | | | | a profitable business from home would certainly |
| Feb 2004 | | | | require some effort and some investment to see |
| Speaking from experience!! | | | | rewarding results. |
| Let us face it
| | | | Lesson-3 Work Smarter, not harder |
| We all know there is lots of hype, false claims, and | | | | The Internet and the World Wide Web (WWW) |
| misleading associated with running a profitable | | | | open new possibilities for facilitating and automating |
| business on the Internet. I personally have come | | | | otherwise tedious, expensive and time consuming |
| across dozens of announcements and invitations to | | | | events. This does not come free, even if it looks to |
| join such programs and make an easy buck for | | | | be free. |
| almost doing nothing. The promise has always been | | | | Just think of the hours and hours you spend on the |
| that the Internet will work for you and generate a | | | | Internet to do the long list of assignments to make |
| steady income while you enjoy other things in life. I | | | | yourself and your business known to the Internet |
| wish things have been easy, but then the whole thing | | | | community. Would a subscription service that takes |
| will not work for anyone anymore if everyone jumps | | | | care of such activities be worth paying for them? |
| onboard. | | | | You may have to do a small mathematical exercise |
| In this series of Buyer-Heavens Articles, I will try to | | | | to decide. |
| speak openly and frankly on these issues from my | | | | Lesson-4: There should be a product |
| own personal experience. Honesty and | | | | Or better a number of real’ products of |
| professionalism will be the overall guidance for my | | | | tangible benefit to the buyer. Don’t get into |
| elaborations on the issues and challenges in having a | | | | hype of selling nothing only because someone |
| truly profitable home business. Doing so, I look | | | | managed to sell you that, and your only way to |
| forward to open a venue for sharing thoughts, ideas | | | | make money is to pass the thing on to other |
| and suggestions among us and extend a helping hand | | | | innocent victims, who in turn would do everything to |
| to each other whenever and wherever possible. | | | | sell this nothing’ to others. |
| Enjoy
. | | | | From a professional and honest standpoint, I have to |
| Sohaib Thiab | | | | be personally convinced that my direct customers |
| Buyer Heavenswhere business deals are win-win for | | | | can directly benefit from what they buy, even |
| all ! | | | | without passing the buck to others. If they opt to do |
| Lesson-1: There is no Free Lunch! | | | | so, it is because they believe in the product and its |
| This is common sense rule. No one is going to offer | | | | value to their own customers as well. |
| you something for free. There is always a price to | | | | Lesson-5: Diversify and Grow |
| be paid in one way or the other, so be prepared for | | | | To sustain your success in this cyberspace business, |
| that. Claims contrary to this simple business rule are | | | | you cannot stand still, things around us are moving all |
| pure hype and cheap talk. | | | | the time, and so should we. You need to diversify |
| The point I want to make here is that you must be | | | | your offerings and grow them on ongoing basis. |
| aware of the price that you have to pay, either | | | | You need to think always in this manner. What can I |
| directly or indirectly, visible or hidden, so be careful. | | | | do today to get more customers and more business? |
| For starter, your domain name registration and | | | | Is the limitation in my offerings or in my market |
| hosting would not come free, would it? | | | | reach? What can I do to diversify my offerings and |
| Having a PC and an Internet connection is not free | | | | grow my market reach? |
| either, is it ? | | | | We will elaborate on these lessons and others in the |
| Lesson-2 The effort/payback balance | | | | next issues of this newsletter. It would be great to |
| This is another common sense rule. There should | | | | hear your views on what is said, and your comments |
| always be a balance between the effort you put into | | | | would always be taken in consideration. |