| Many business owners who now want to start a | | | | your website will never be able to get the boost that |
| website are faced with the challenge of registering a | | | | it so badly needs. Therefore, it is better to choose a |
| desirable domain names. In general, there are 2 | | | | keyword based domain name. You may even register |
| commonly known approaches when registering for | | | | a company based on the keywords if it works well |
| domain names. | | | | for you. |
| Branding your website. | | | | So far, that sounds fine in theory. In reality, it's now |
| The first approach requires registering a domain | | | | very difficult to get your desired domain names, |
| name for branding purposes. For example, if you own | | | | especially if you are aiming for keyword based |
| a well known brand, you want your website to | | | | domain names. |
| reflect this well established brand. Many huge major | | | | Fortunately, you can now register for .Tel domain |
| companies do this. So domain names for such | | | | names. When new TLD (Top Level Domains) domain |
| companies tend to look like this - CompanyName Dot | | | | names are released, the earliest customers usually |
| com. | | | | get the best domain names. But you may need to |
| Keyword based domain names. | | | | pay a premium price for the domain name if you |
| The other approach, which is more popular among | | | | want to be one of the first to get a .Tel domain |
| Internet marketers, is to register for keyword based | | | | name. This measure is in place to prevent those who |
| domain names. The key benefit for doing so is that | | | | buy domain names with the sole intention of reselling |
| it's easier for the website to rank well in the search | | | | them later to capitalize on the opportunity and |
| engines, which leads to more traffic. For instance, if | | | | preventing others from getting their desired domain |
| you are running a garden tools company, you may | | | | names. If you are in no hurry, you can just wait for |
| want to choose GardenTools Dot Com as your | | | | the initial rush to cool off a little, and sign up for a |
| domain name. | | | | domain name that would be priced at £14.95 |
| So which is the better approach, and how should you | | | | for a full year. |
| choose? | | | | With a .Tel domain name, you don't have to worry |
| It all depends. If you already own a well established | | | | about hosting, CMS, DNS, and other technical issues. |
| brand that is bringing in revenue, stick with your | | | | All that is already included when you sign up for your |
| current brand name. Choosing a domain name that is | | | | domain name. It's all part of the package. In other |
| not associated with your brand name will only | | | | words, you can get a web presence overnight! Once |
| confuse your customers. In this case, your brand | | | | you sign up, you will be issued a login username and |
| name is valuable. Do whatever you can to protect it. | | | | password. Use that to login to the control panel and |
| However, if you are just starting out, traffic may be | | | | start creating your website. |
| more important than anything else. Without traffic, | | | | |