| Search engines such as Google show favoritism to | | | | An effective domain is required to brand your site. |
| keyword rich domain names. If you want your site to | | | | Your website serves as a way for you to |
| be found in search engines, you're going to have to | | | | communicate with your customers. They need to |
| create a URL with a popular keyword. Of course, | | | | know when they first see your site that you have |
| many of them will be taken, especially if you're | | | | what they're looking for. The best way to establish |
| involved in a saturated market, but you still need to | | | | this is through your domain name. |
| come up with SOMETHING consisting of an important | | | | So, how can you come up with the perfect domain |
| keyword phrase. | | | | name? Sit down and make a list of all the words |
| For example, if you want to make a site about selling | | | | associated with the products or services you sell. |
| dolls, the domain should be something like | | | | Download a domain name tool that will give you |
| "buy-dolls-now.net/.org/.com" or "buying-dolls-info.com | | | | recommendations. Type in the words on your list to |
| .net/org". If there is a specific type of doll you're | | | | see what the tool comes up with. Pick a few that |
| selling, then choose a specific domain name: | | | | you really like and buy all of them. |
| "buy-barbie-dolls-online.info/.net/.org.com". | | | | That's right. Buy all of them. |
| Some experts believe it's best to have hyphens | | | | Why? |
| between each word. Whether you want to use them | | | | So your competitors won't be able to use them. |
| or not, make sure that the domain isn't TOO long. In | | | | Some big companies on the internet buy domain |
| addition to being creative, they should also be easy | | | | names in bulk as a way to keep the competition |
| to remember. Not everyone is going to remember to | | | | down. If you want to play safe, then don't have all |
| bookmark your site when they visit, therefore the | | | | of these domain names pointing to one site. Doing |
| URL should be something that is catchy and easy to | | | | this might hurt you with Google rather than help you. |
| remember. | | | | So just buy some domain names for the sake of |
| Why not just have your company name as the URL? | | | | keeping them out of your competitors' hands, and |
| You could, if you have an established company and | | | | don't create doorway pages with them. |
| your brand is well-known. Chances are, however, | | | | Another way you can find keyword rich domains is |
| you're new to internet marketing and don't have a | | | | to buy ones that are getting ready to expire. If you |
| very popular business quite yet. If your business is | | | | absolutely must have a certain URL, and it's already |
| obscure, nobody's going to think to search for it. If | | | | taken, see if you can find it for sell anywhere. There |
| nobody searches for it, nobody will find it. Thus, your | | | | are online auctions designed exclusively for buying |
| best bet for the time being is to go with a keyword | | | | and selling domain names. Look around to see if there |
| rich domain. | | | | are any good keyword rich domains available. |