The In's and Out's of Pre-Owned Domain Names

I don't know about you, but sometimes it seems likedomainname quickly enough, the entry will remain and
all of thebest domain names have already beenyou will gainthat traffic.
taken. On more than oneoccasion, I've come up withIt has a good page rank in Google - Another thing
a great domain name for a site,only to find thatthatwebmasters work very hard on is gaining page
someone else had already purchased it. I canlive withrank with Google,the number one search engine. A
that, but sometimes I've found that it hashigh page rank implies that thesite appears nearer the
beenpurchased by some scum domain scavenger,top in search results pages. When youpurchase a
and that's reallyannoying.domain, you can inherit the resulting page rank
A domain scavenger is someone who purchases aandtraffic. Note that you will need to duplicate the
whole bunch ofdomain names under the theory thatpage or pagesreferred to by Google in order for this
people will want to purchasesome of them during theto work properly.
year or two that they own them. Thesepeople areThe Downside Of Using Pre-Owned Names
bottom feeders, as they hold many usefulYou inherit spam - If the previous owner received
domains,demand huge prices, and do not provide anyspam email,then when you take over the domain you
real value. It's notuncommon to find that a domainmay very well inherit it.
name is not available, to checkthe WHOISWhy is this? Well, when you own a domain name,
information and find it is owned by "this domain isforyou get the emailsent to every single username on
sale". In fact, some of these scum have been knownthat domain. Of course, mostemail servers are smart
topurchase thousands of domain names made of upenough to "bounce" email messages forusers who do
the first and lastnames from a phone book, in thenot exist, but that email still gets sent to theserver.
hopes that at least some of thepeople will want theirFor a domain which received a lot of spam, it could
names as a dot com.meana significant amount of bandwidth used just for
Anyway, domains are only purchased for a specificjunk messages tonon-existent users.
time period,and they do come up for renewalYou can inherit robot activity - I got a domain once
regularly. Quite often they arenot renewed, and atwhichsomeone had listed with a number of robots
that time the domain names may be purchasedby(programs whichperform automatic functions). These
others. Even the so-called "good names" arerobots were exceptionallyactive and caused a
occasionally notrenewed.tremendous amount of traffic - so much sothat I had
Sometimes domain names do not get renewedto give up using the domain for a couple of
because the businessthat owned them is no longermonthsuntil the robots stopped visiting.
operational. Sometimes the businessstill exists but hasYou might inherit enemies - Sometimes people give
found it no longer wants or needs a domainname.up domainnames for a reason. One of those reasons
Quite often the bottom feeders will allowmight be an enemy -someone (or a group) that is
theirunpurchased domain names to expire becausetargeting the name for somemalicious act. For
they don't have thefunds to purchase them again orexample, the name might be the target ofemail
they feel the domains are nolonger marketable orbombs or denial-of-service attacks. In these
profitable.instances,you could find yourself inheriting these
Occasionally, the domain name holder has died or lostissues.
interestin their business or the internet. Once in aThe domain could be banned - If a site gets involved
while a domain isallowed to expire because it hasinspamming search engines (attempting to fool them
attracted some maliciousnessand it cannot befor higherplacement on the results pages), it can be
maintained, and most often of all, the domainnamebanned. By purchasingthese old domain names, you
holder simply does not realize that it needs to bemight be similarly banned. Thisnormally would not
renewed.effect your existing domains, but it mightreduce the
In this last instance, the domain name isvalue of the domain name that you purchased.
unintentionallyexpired and someone can purchase itThings to do before giving up a domain name
before the owner realizesit.Be sure you really want to expire the domain - Once
In any event, regardless of why a domain namesomeoneelse purchases your domain name, you may
expires, you canoften find yourself in a position tofind it impossible orvery expensive to get it returned.
purchase one that has beenpreviously owned. NoteYou will lose access to theuse of the name entirely.
that in addition to expired domains, youcan alsoSo be sure that you want to give it upbefore you
purchase domain names on the after-market (byactually allow it to expire.
makingbids) or from the domain name resellers (theBe aware of expiration dates - Keep an eye on your
bottom feedersmentioned above).domain nameexpiration dates as you may not get
Some Advantages Of Using Pre-Owned Namesnotified by the registrarbefore expiration. This can
The name was part of a link exchange -happen because email is not aperfect delivery
Webmasters work hard toget their sites involved insystem, because of a glitch in the registrarsystem or
link exchanges. This means thedomain names areeven because you didn't check your mail or email
listed on other sites, and this is useful forgettingforthe renewal. Don't accidentally lose your domain
traffic. If you take over a domain name, you cannames.
inheritthese incoming links and the resulting traffic.Change your email addresses - Once you lose access
It was listed in Yaho, DMOZ and/or Looksmart - Ato a domain,you will lose access to any email that is
small industryhas sprung up recently, which consistsgoing to that domain.
simply of selling toolsand reports to allow people toThink of all of the private emails that you get, and
quickly find domain names whichare listed in Yahoo,imaginethem going to strangers. Well, once someone
DMOZ, Looksmart or other directories yethaveelse gets the domainhe may receive those private
expired. By expiring, these domain names are up foremails.
grabs,and all of the resulting benefits for the originalChange any links that you can - If you are allowing a
site transferto the new site. For a well placed entries,domain toexpire, be sure you salvage any links that
this can literallymean hundreds of thousands of hitsyou might want tokeep. While you can do this after
per month.a domain name expires, itmakes more sense to do it
There are hundreds of thousands of sites listed inbeforehand. For example, if you hadowned three
Yahoo andmillions in DMOZ. Anywhere from a fewdomains that all went to the same web site and
dozen to a few hundredexpire each month.youallowed two of them to expire, you might want
Eventually the expiration would be discoveredand theto spend the timeto change the links to the domain
entry removed. However, if someone purchases thename that you keep.