The Law of Domain Names - Are You Doing Business Online?

Domain names can usually be registered quickly andcomplainant has rights
inexpensively. Top Level Domain(TLD) is the suffix2. the existing holder has no legitimate interest or
such as .us or .uk or .fr-it denotes the country.rights in the domain name
Within TLDs there are 2 sub-categories3. the complainant must show bad faith on the part
1. Generic TLDs such as .com,.net,.org,.biz. Theseof the holder of the domain name.
domain names do not have to be distinctive and doThe holder of the domain name can reject the
not indicate geographic origin.complainant's case if he could show bona fide use of
2. Country Code TLDs which are administered by thethe name, non commercial use with no intention to
domain registry of the relevant country.profit, evidence that the respondent is known by the
Domain name disputesdomain name.
Domain name disputes have been resolved generallyUDRP also recognise the phenomenon of 'Reverse
in one of 2 ways-either in court or by reference toDomain Name Hijacking' which is the occasion when
the alternative dispute resolution procedure providedthe plaintiff uses the policy in bad faith in an attempt
by ICANN.to deprive a registered holder of a domain name of
This body has adopted the UDRP (Uniform Domainthat name.
Name Dispute Resolution Policy) which apples toIn ccTLD disputes the domain name registry require
generic TLD name disputes.further proofs before they cancel or transfer a
Some country code administrators have incorporateddomain name.
this procedure into their registration agreements.Conclusion
This UDRP procedure has been very successful andIt is clearly impossible to register all domain names
has resolved many domain name disputes; howeverand trade marks which they may feel they need to
it does not provide for damages and so a companyprotect their intellectual property.
that needs immediate injunctive relief and damagesSometimes it is more cost effective to purchase the
will be advised to head for court rather than thename from the 'offender' rather than go to court or
UDRP procedure.UDRP.
Generally the relief provided is simply to have theIt is important to recognise the difference between
domain name transferred to the plaintiff.trade marks and domain names and it is prudent for
To win relief at the UDRP you will need to show 3a company to register each of their domain names
thingsas a trade mark.
1. the complainant must show that the name isBecause otherwise their domain name could be
confusingly similar to the name in which theregistered as a trade mark by a 3rd party.