The Road to Online Marketing Success Requires Commitment

Unsuccessful online marketers are notoriousabsences and slow responses, the commitment that
opportunity seekers - giving an opportunity only aI had shown my customers in previous years helped
couple of weeks to start showing results, beforemy business survive 2009 intact.
changing directions to chase the next flavor of theNow that I have returned to my business full-time,
week. It almost seems that the majority of onlinemy revenue is starting to bounce back.
marketers are chasing get-rich-quick schemes, ratherThe past nine years has been a wild and exciting ride.
than trying to develop a legitimate business.The thrill of growing a business from nothing to
Sometimes it seems like the majority of onlinesomething worthwhile has been an awesome
marketers change the program that they areexperience for me.
promoting, almost as often as they are puttingBut to the point of this article, this story would have
gasoline into their car. "Okay honey... I filled up the carbeen very different if I had not committed to a
today... it is time for us to find another businessspecific business model in 2001, and it would have
opportunity to promote..."been very different if I had not committed to a
There is also another group of online marketers, whospecific marketing plan for the promotion of that
seem to make a real commitment to a specificbusiness.
business opportunity, but success continues to eludeIf I had not made the commitment to develop a
this group is well. The second group fails to make aviable business model and commit to a specific
commitment to a particular marketing plan that ismarketing plan, I would have probably still been
designed to help them to achieve success. Like theworking 60 hours per week on a job when my dad
first group, they change directions, as often as theygot sick. If I had still been working in the
put gasoline into the car.brick-and-mortar world of retail sales, I would not
Those who are successful online, are the kind ofhave had the opportunity to help my dad when he
people who make a solid commitment to a particularmost needed my help.
business model and make a long-term commitmentThen again, I would have had a different job than I
to a realistic marketing plan.had previously, because my last employer went out
I am not telling you these things because I think I'mof business in January 2009.
better than you... In fact, I am telling you theseWith all that has happened in the last 16 months, I
things because I am guilty of having done the exactcount among my greatest blessings the care and
same things myself.concern that was shown to me by my clients. Sure,
Towards the end of 2001, I finally started makingsome of the new people had absolutely no patience
serious money online, after having spun my wheelsfor my absences... But, I received a large number of
online for more than four years, chasing onepersonal phone calls, snail-mail letters, e-mails, blog
opportunity after another, until I made a commitmentcomments, and tweets from my clients and people
to a particular business model.that I know from online, who wanted to offer their
I managed to increase my income year-over-year,support to me, during my emotional roller coaster
and in March of 2005, I quit my job and startedride.
working full-time online. I have continued to earn aMy greatest blessings have been realized in 2009 and
nice living online, ever since.2010. I am blessed by the wonderful people, whom I
My 2009 revenues were down, but primarily becausehave met online through my online business. And I
I was working less than normal... In November 2008, Iam blessed to have a business that was strong
learned that my father was ill... I had my suspicionsenough to survive my frequent absences, during the
right away, but we did not have verification oflast 16 months.
cancer until February 2009. (Contrary to popularThose blessings were available to me, because I
belief, he was a non-smoker.)made a commitment in 2001 to stop chasing new
As 2008 wound down, I made a commitment to myopportunities every couple of weeks. I made the
father that if he needed any assistance whatsoever,commitment to a business model that I believed
that I would make myself available to help him. Thatcould be successful, and I made the commitment to
meant, if he needed transportation to and frompromote that business in a consistent and reliable
doctors' appointments, I would drive the one-hour tomanner.
his house, and then take him wherever he needed toWhen I brought commitment to my online marketing
go. If he needed me to come to his house to helpendeavors, I finally started to make money online. As
him with anything whatsoever, I would come to hisI maintained that commitment over several years, I
house to help him.was able to grow my business to the point where I
I made the commitment to him, and I honored thatwould be able to consistently earn enough money
commitment to him.from my business, so that I would never have to
My online business suffered considerably, as a resulthave an outside job again.
of my making that decision. But, I have no regrets...To be honest, I believe that the reason my business
It was the right thing to do, and I am grateful that Icontinued to attract new customers through 2009
did it.was because I had used article marketing to promote
My dad passed away in November of 2009.my businesses. The articles I write and distribute, for
I continued to miss work, through November andthe promotion of my online businesses, seem to
December of 2009, while doing those things thathave real staying power.
must be done in relation to matters of his funeral andThe articles that I wrote and distributed, over the
his estate.last nine years, continue to influence readers to visit
Just a couple weeks ago, I sat down and calculatedmy websites and to learn more about my businesses
exactly how much time I actually spent outside theand what I can do for the reader.
office in 2009.Between September 2008 and January of 2010, I
Not all of my absenteeism, during 2009, could beonly wrote and distributed four articles for the
attributed directly to the time I spent assisting mypromotion of my websites. During those 16 months, I
father during his illness. In March of 2009, I hadbarely wrote and distributed one article every four
missed two weeks when we moved across town.months, yet the traffic to my website was only
My websites had also suffered a 16-day shut down indiminished during May of 2009, when my sites were
May, because I was unable to update the DNSoff-line.
records for my domains, when my web hostingI honestly believe that the reason my websites
company migrated my account to a new server.continued to attract new visitors and new
When I went to do the DNS updates, I discoveredcustomers, during this period of time, is because I
that ICAAN was in the process of shutting down myhad more than 150 articles online, posted on
domain registrar and moving my domain registrationthousands of websites, doing the hard work of
information to a new domain registrar. Unfortunately,convincing people that they needed to visit my
during a move of that type, updates cannot bewebsites to see how I could help them to accomplish
made to the DNS records. So, my websites weretheir goals.
offline until ICAAN finished its work.When your articles are as useful five years from
All told, I missed two weeks while moving, twonow as they are today, your articles will have the
weeks while waiting for ICAAN to get everythingsame potential of continuing to send visitors to your
moved so that I could update my DNS records, andwebsite for many more years to come.
another 12 to 14 weeks while assisting my father andIf you are seeking true success online, and you are
taking care of the things that I needed to take carestill chasing the flavor of the week in business
of after he passed away.opportunities, I strongly recommend that you pick
During the course of the last eight years, there hasout something that seems to have real potential for
only been one year in which I was not fullyyou and to make a commitment to see it through to
committed to my business. That year was 2009. I didsuccess.
not walk away from my business, but I had madeIf you would like to learn more about how to make
the decision that taking care of my family was morearticle marketing work for you in the same positive
important than my business.manner that it has worked for me, pick up one or
While my business, my reputation, and my incomeboth of my article marketing ebooks shown below in
suffered tremendously in 2009, due to my frequentmy author information.