| Keep It Simple And Easy To Remember | | | | bikes", more than likely your website will come up at |
| Domains - Most customers who look for a website | | | | the top because it is the most relevant to the key |
| want to remember something that is associated with | | | | words searched. This has already conquered half of |
| the product or service you are offering. Unless you | | | | your battle. If you had chosen rcingbikes.com, then |
| have a lot of money to spend on advertising like | | | | you would be spending a great amount of time and |
| eBay or Amazon your best bet is to choose a | | | | resources trying to optimize your website. |
| domain name that represents your products and | | | | A question I get asked quite a lot is what happens if |
| services. Use simple and easy to remember words | | | | the domain name I want for my eCommerce |
| that are spoken often by your customers. For | | | | business is taken? Since there are billions of websites |
| example, your eCommerce business might be selling | | | | on the Internet, it would be common for single and |
| racing bikes so consider the domain names: or Try to | | | | double word domain names to be already taken. |
| avoid names like or even if your company is called | | | | Though don't sweat, because you can still create a |
| that. We want to make sure your domain name is | | | | domain name from other keywords in niche markets. |
| easy to remember and captures the widest scope of | | | | Let's take for example the keywords "racing bikes" |
| customers. | | | | again. Since is taken, let us dig further and choose a |
| Don't Be Fancy | | | | brand of bikes you want to focus on. Shimano is a |
| Try to make sure you choose domain names with | | | | popular and reputable brand: so let us choose You |
| the correct spelling and to use short hand words. I | | | | could repeat this with many other brands and use |
| have seen some domain names like or These are | | | | that to create a lot of domain names that would be |
| words we may know when we are sending a text | | | | directed to your website. Alternatively being more |
| via SMS but when it comes to marketing your | | | | generic you can choose or Which ever keywords are |
| eCommerce business it is not worth shortening your | | | | dominate in your market, try to find out which ones |
| domain name for people to try to remember. | | | | would be profitable for your eCommerce business |
| It's very common to see get shortened to | | | | and search to see if the domain name is available. |
| onlinebiz.com, which is not very good for search | | | | Checking If Your Domain Name Is Available |
| engine optimization and other keyword link strategies | | | | There are many domain name registers in the market |
| that I will discuss about. | | | | but I don't recommend you buy domain names from |
| Choosing Dot Com Or Another Extension? | | | | them as they don't provide good support. |
| According to Verisign, over 45% of total domain | | | | How To Register Your Domain Name |
| registrations have a .com extension. Keep in mind | | | | The company that I use to register my domains is |
| that shoppers will more than likely remember | | | | Namecheap and I can highly recommend them. They |
| extension while shopping online and this will have an | | | | are very affordable and provide 1 year of private |
| impact on how successful your business will be. In | | | | registration as of writing this. It also allows me to |
| any business I set up the first extension I look for is | | | | keep my business address and phone details private |
| a .com, which allows me to expand and market my | | | | at no additional cost. A lot of top Internet marketers |
| business globally even if I am not a business located | | | | use them because they provide good support and |
| in the United States. | | | | also they refer any spam complaints to the web |
| Domain Name Friendly For Search Engines | | | | host. |
| You may have realised my emphasis on choosing a | | | | The process in registering your domain is a very |
| domain name that is related to your products and | | | | simple process. Once you have decided on a domain |
| services and also my encouragement to keep it | | | | name, check to see if it is available and then register |
| simple. The reason why I recommend you look at | | | | it through Namecheap. Once that is completed, you |
| choosing a domain name related to your products | | | | will receive a couple of notification emails with your |
| and services is to allow for search engines to easily | | | | registration certificate and you will be the owner of |
| find your website. Having the right keywords that | | | | the domain. In the next few posts I will explain to |
| relate to your eCommerce business in your domain | | | | you how to setup your hosting services and link |
| name can play a vital role. For example if my domain | | | | them to your domain name. |
| name was and I went online to search for "racing | | | | |