| One of the most important elements for an | | | | digg and Post good content to your fan page |
| effective online marketing strategy is an optimized | | | | regularly so that people will be engaged with your |
| website. It needs to be structured correctly so that | | | | shop's events and offerings. Adding Twitter to the |
| the search engines and humans can easily find it. | | | | mix is a good idea and make sure you're following |
| Make sure your website navigation makes sense | | | | people who are part of your industry. |
| where people can easily find what they're looking for | | | | You should also have some mechanism to gather |
| on your site. | | | | names for a list building campaign. You can do this at |
| Create compelling content that attracts and pleases | | | | your store by offering your customers freebies or |
| your visitors. Keyword research on the types of | | | | discounts if they sign up. Also, offer those freebies |
| content your target market is looking for and then | | | | or discounts to your online customers as well to get |
| creating and uploading good content to your site that | | | | their names and email addresses. |
| satisfies their search is a must! | | | | Email marketing is an important part of your online |
| Many small business owners have no idea what types | | | | promotion strategy. You should establish a regular |
| of content to create for their website. The results of | | | | schedule( monthly is a good start) where you send |
| keyword research can often be used as content | | | | out useful and valuable content in the form of a |
| ideas. For example, my client does orthopedic | | | | newsletter to your list as well as incentives to get |
| massage which is actually the technical term for | | | | them to come back to your site. You don't have to |
| "massage for injuries". When we finally drilled down to | | | | make this a long newsletter. Simply tell them what's |
| this keyword search result, we ended up with | | | | new and provide a link back to your site to read |
| content ideas such as "massage for neck pain", "back | | | | more about it. |
| pain relief" and "carpal tunnel massage". My client saw | | | | Did you notice that, other than creating a website, all |
| how easy it was for her to create content that | | | | these strategies are free? You don't need to spend |
| would answer all these keyword searches and | | | | money on banners or other online advertising to have |
| position her service as a solution to their problem. | | | | an effective online strategy. You will want to invest |
| Once your website is ready, then you need to | | | | money in a paid advertising campaign eventually but |
| promote using the various social media platforms like | | | | establish all these other elements first. |
| Facebook, Twitter and social bookmarking sites like | | | | |