| Did you know that using online press releases is one | | | | the same term. You also want to see if the keyword |
| of the most powerful ways for almost instantly | | | | is being used in the title and if the web site(s) have |
| driving hundreds or even thousands of potential | | | | the term in their top level domain name. |
| targeted customers to your new product, web site | | | | By targeting the keywords that are moderately |
| or newsletter? | | | | popular but don't have many competing web sites |
| Within hours of having your press release distributed | | | | that are not highly optimized for your keyword you |
| over the Internet your press release could be picked | | | | will stand a greater chance of ranking in the top ten |
| up by some of the major online news networks like | | | | search engine results once your press release gets |
| Google News and Yahoo News. | | | | indexed. |
| And then within days or just a few weeks they will | | | | Mistake #3- Not creating a compelling headline. |
| begin to show up in the natural search engine results | | | | Just like an article or sales letter you need to create |
| of the major search engines. | | | | a catchy title to grab your reader's attention. Since |
| Nowhere can you achieve so much publicity for so | | | | press releases are normally only displayed for a short |
| little effort. But let me explain what I mean by 'so | | | | period of time when they are first released you need |
| little effort'. | | | | to get the most bang for your efforts. |
| Even though press releases are a powerful marketing | | | | Look at the following title which one grabs your |
| tool that everyone should be using as one of their | | | | attention the most? |
| marketing methods you need to do a little research | | | | "Bad Breath Resources at Bad-Breath-Cures.com" or |
| before just whipping one up. | | | | "Proven Little Known Secrets for Curing Bad Breath |
| As someone who uses press releases quite often in | | | | Fast at Bad-Breath-Cures.com" |
| marketing of new products and web sites I have | | | | I also always use my main keyword in the title. As |
| seen and learned how to avoid some common errors | | | | your title will become the key factor in your rankings |
| in writing my press releases. | | | | in the search engines. |
| Avoiding these errors can mean the difference in | | | | Mistake #4- Not formatting your press release |
| driving a few hundred visitors to your new web site | | | | correctly. |
| or product to receiving thousands of targeted hits | | | | Writing press releases is not rocket science. But you |
| for the same amount of effort. | | | | do need to take some time in formatting your |
| So what are these mistakes? And how do you avoid | | | | release correctly so that you stand a chance of being |
| them? | | | | picked up by the various news and web site outlets. |
| Mistake #1- Not focusing on a main theme. | | | | How careful you format your press release can |
| You need to determine what the key purpose of | | | | determine your PR score with some press release |
| your press release will be about. You don't want to | | | | services like PRWeb. The higher your PR score the |
| target multiple items in the same release. | | | | greater chance of you being picked up by some of |
| If you just released 10 new software products this | | | | the leading news outlets. |
| week you don't want to talk write about all of them | | | | For additional information how to correctly format |
| at one time, pick one and focus on it and get your | | | | your press releases go to: |
| audience excited about it. | | | | Mistake #5- Using the wrong press release services. |
| Once their curiousity is peaked they will click on your | | | | You want the most coverage but at a reasonable |
| link to get additional information and that is what you | | | | price. Using the wrong service could cost your |
| want.. You can always do multiple releases for each | | | | hundreds or thousands of wasted dollars. |
| product. | | | | Here are some of the press release services I have |
| Mistake #2- Not researching the keywords you want | | | | used and found to be effective: |
| to target before hand. | | | | While there are some free services out there I've |
| You want to do a little keyword research based on | | | | found that paying a small fee to a few online press |
| the concept of your press release. Why would you | | | | release services can afford you a wider coverage |
| want to do keyword research for a press release? | | | | then using one who charges you a hefty fee just to |
| Because you need to optimize your press release so | | | | submit your release for you. |
| that it will rank high in the natural search engine | | | | By paying a small fee you get to track your stats |
| results once it gets picked up by Google, MSN or | | | | online and target additional industries and groups |
| Yahoo. | | | | giving you a wider coverage for your press release |
| I normally target a keyword that has a decent | | | | then if you went the free route. |
| amount of monthly searches but has little to | | | | So by using press releases effectively you can learn |
| moderate competition from highly optimized web | | | | how to add this handy little technique in your |
| sites. | | | | marketing arsenal to drive tons of highly targeted |
| You can determine this by doing a search on Google | | | | traffic to any program or web site you choose in a |
| and seeing how many web sites are competing for | | | | matter of no time. |