| Choosing an appropriate domain name is very | | | | example, could be more effective as |
| important. First and foremost, when it comes to | | | | Electric-soldering-irons.com, if that domain name was |
| domain names, try to stay away from the silly, | | | | available. |
| stupid, ridiculous or clever. Keep your domain name | | | | You might also choose to establish more than one |
| simple and make it something your customers can | | | | domain name using keywords and then link your |
| remember if they lose the link to your business | | | | doorway’ domain sites to your primary |
| website. | | | | site. But you will have to pay for each of the domain |
| Take note that, while your domain name on Geocities | | | | name and also the monthly hosting fees. It all |
| or AOL may seem like the least expensive way to | | | | depends on the type and size of your business and |
| go, it may also get you dropped from certain search | | | | your competition. |
| engines. Some search engines ignore domain | | | | Keep in mind that some search engines disregard |
| addresses that reside on these free | | | | doorway’ sites. So put at least a page of |
| servers’ or on the cheap’ servers. | | | | content on the doorway site with some useful |
| Even if your site is recognized and considered by | | | | information and then link it to your primary site. But |
| search engines, a professional domain name that uses | | | | don’t design it as an empty page. The other |
| your primary company name or associated words is | | | | reason being, you can have one, three, five, or even |
| likely to get more attention and be considered as a | | | | more email addresses that all contain your business |
| stable business by your prospective customers. | | | | name, and give your business a professional feel. |
| Purchasing domain names are not that expensive | | | | When customers get emails from they feel as if they |
| which cost about $100 and there are many | | | | are dealing with a stable, professional business |
| companies that can register the name for you, | | | | operation. |
| provided it is available and has not already been used | | | | No need for customers to understand how you |
| by another company. | | | | manage all your email boxes on your domain. They |
| Using one of your keywords in your domain name | | | | just need to feel your business is dependable and |
| can increase your score on some search engines. For | | | | reputable. |