| SEO stands for search engine optimization. Search | | | | each other. |
| engine optimization is the process of creating web | | | | The big websites like Google and Yahoo have gotten |
| pages that are purposefully designed to be friendly | | | | much better at filtering spam from their search |
| to and easily understood by the major internet | | | | results. In doing so, they have also made it harder for |
| search engines. The major search engines that you | | | | older somewhat neglected but legitimate business |
| should pay attention to are Google.com, and | | | | websites to rank well. This happens because the |
| SEO is an ever evolving science. The major search | | | | same tactics that get a business website to rank well |
| engines like Google are constantly changing the way | | | | also work well for the spammers. |
| their computers look at websites. They are | | | | This constant battle and constant changing has |
| constantly trying to find ways of producing the best | | | | created an industry where professional SEO experts |
| possible page of results whenever a visitor types in a | | | | help legitimate businesses compete for higher |
| question or phrase. | | | | rankings in the search engines. In this day and age, |
| At the same time that the search engines are trying | | | | pretty much any legitimate business is going to have |
| to improve their results, there are millions of websites | | | | to invest in reworking their website using up to date |
| trying to tweak and edit their pages so that they | | | | SEO protocols. If they fail to do this, they are |
| can achieve those higher results. The fact of the | | | | probably ranking a lot lower than they would |
| matter is that there are billions of dollars to be made | | | | otherwise be. |
| by companies who rank well for the right words and | | | | As the population continues to shift to an internet |
| phrases. | | | | savvy one, businesses are realizing that they have to |
| In addition to the legit businesses out there | | | | take advantage of their internet property to its |
| competing for top rankings, there are also millions of | | | | fullest potential. SEO is an art form and science that |
| pages of spam that are trying to rank high for those | | | | will be around for many years to come. There is |
| terms. The battle between the search engines and | | | | tremendous value in the field for companies who are |
| the spam is a never ending one. The battle between | | | | good at it. There will be companies willing to pay for |
| legitimate businesses and spam sites is also an | | | | good results so long as people are looking for |
| endless one. They are constantly trying to outdo | | | | answers online. |