| Domain name reselling has for long given the best | | | | This is termed as EPC (Earnings per Click/ Pay Per |
| returns on investments. Today domain name sales | | | | Click).Other terms used are CTR or a Click Through |
| account for some big numbers. For example sold for | | | | Rate. For example, if a site receives 10 page |
| an estimated $3 million. In most cases these domains | | | | impressions or unique visitors, and 1 click on an ad |
| were purchased for $6-8 which is the price for | | | | link, the CTR would be 10%. The base calculation |
| registering a new domain name. Unbelievable, but | | | | being the ad clicks divided by page views or |
| true. The returns on domain names are amazingly | | | | impressions multiplied by 100. |
| volatile. | | | | Domain parking is generally practised by domain |
| But what do domain resellers do till they are able to | | | | owners not intending to develop full scale sites. Most |
| sell their domain names? This is where domain name | | | | domain parkers fall into the category of domaineers |
| parking comes into the picture. A solid method of | | | | who purchase potential niche domain names for |
| making revenue even while the domain remains | | | | resale. Domain parking proves very useful for these |
| unsold. | | | | domaineers who profit from ad revenue generated |
| Let us now delve further into what is domain name | | | | even while their domain names remain unsold. Domain |
| parking... | | | | parking also proves useful to website owners |
| Domain parking is a method of revenue generation | | | | planning to develop a site over a long time period. |
| on undeveloped domains from advertising streams | | | | Instead of simply displaying a "site under |
| links. Domain parking services are provided primarily | | | | construction" banner, they can easily monetize their |
| by domain registrars. However, emerging trends | | | | site potential using domain parking services to |
| show that domain parking services are now also | | | | generate ad revenue till the site actually launches. |
| being provided increasingly by non- registrar domain | | | | Today, domain parking services offer geographically |
| parking services. Domain parking services use | | | | targeted advertising to optimize domain revenue. For |
| advertising feeds from web advertising services to | | | | example, a site visitor from Germany would view ads |
| display ads on parked domain pages. Domain parking | | | | specifically for the German/European region. This |
| service providers offer domain name owners two | | | | helps in maximizing the domain potential to the |
| options for monetizing. One being a "one click lander" | | | | utmost. You might find it hard to believe but |
| and the other a "two click lander". A landing page is | | | | advertisers pay decent dollar amounts for ads in |
| the page where a site visitor first lands on. A one | | | | niche keywords like debt consolidation, credit cards, |
| click landing page offers visitors a range of | | | | mortgage etc. Getting $2-5 per click is a reality and |
| advertising links on a single page. On the other hand | | | | domaineers making $200-300 on a parked domain |
| the two click landing page first shows up a home | | | | name is no myth. |
| page with various category links. A visitor selects a | | | | If you haven't yet made your first domain |
| category and is then directed to the specific | | | | investment, now is the best time to start a profitable |
| category of advertising links. | | | | business investment. You could be surprised with |
| A publisher (domain owner) gets paid for every click | | | | your returns. |
| on ads deemed valid by the domain parking service. | | | | |