| A domain name determines a business's identity. | | | | keyword in your domain name makes your domain |
| Every business owner would like a good and a | | | | name more 'search engine friendly'. |
| perfect domain name. Here are some tips on | | | | 6. Hyphens in Domain name have both advantages |
| choosing that perfect web address: | | | | and disadvantages. By having a hyphen in between |
| 1. If your first choice for a domain name is already | | | | two words you are clearly telling the search engine |
| taken, don't despair. Try a few other combinations | | | | that they are two different keywords. This makes |
| and pick the one that meets your needs. | | | | your site more search engine friendly. At the same |
| 2. Try to purchase the top level and the regional | | | | time your customer or a potential customer might |
| domain name. Basically consider other country domain | | | | forget to put the hyphens and land on a different |
| name extensions if your business is applicable in that | | | | site or worse still on a competitor's website. |
| regions. If your business is applicable in Australia as | | | | 7. Plural of a word is again a tricky point. If your first |
| well then consider .com and .com.au domain | | | | choice word for a domain name is not available your |
| extensions. | | | | registrar might suggest that you take up the plural of |
| 3. Short domain names are easy to remember. But | | | | that word (if that's available of course). Again I |
| sometimes if it's a catchy phrase then the long | | | | prefer to stay away from plurals. The visitors might |
| domain names are very good as well. Short domain | | | | forget that it's the plural of the word that they |
| names are the safer bet. But you might not always | | | | should type and land up on your competitor's site. |
| get the shorter one and then you might have to go | | | | 8. If you have a popular product in your company |
| for a longer one. Long domain names are fine as long | | | | then consider registering that product name as a |
| as they are easy to remember. | | | | domain name as well. |
| 4. Try to stay away from domain names that has a | | | | 9. Check and make sure that you are not infringing |
| word with a difficult spelling them. Your web site | | | | any domain name trademarks when signing up for a |
| visitors might type them incorrectly and end up on a | | | | domain name. |
| different web site. Always pick something that is | | | | 10. Go with a reputable internet domain registration |
| easy to type. | | | | company. |
| 5. Try to have keywords in your domain name. | | | | 11. Also beware of the different spellings for some |
| Keywords are the phrases that people are searching | | | | words in different countries. Which ever country is |
| for in the search engines. To find out what people | | | | your primary customer base go with that country's |
| are searching for (in any industry) go to and | | | | spellings. |
| download a free version of their keyword tracker. | | | | And finally don't miss the renewal dates for your |
| Use that to determine the keywords in your area of | | | | domain name...If they expire then you have to start |
| business. And if you find a domain name with a highly | | | | the process all over again. Set up appropriate |
| searched keyword then you increase the chances of | | | | reminders and renew your domain names before |
| your site ranking better in search engines. A good | | | | they expire. |