Why Hostgator Needs a Simplified Domain Registration System

Hostgator web hosting is an example of a great webbadly upon the Hostgator name. So, they should
hosting company that has been able to ride a waveconsider only a trustworthy and reliable service were
of positive public opinion in making a successful webthey to use a reseller, or some complaints could
hosting venture.emerge from it that lead to negative publicity, which
Many people have one sore point with what isHostgator has managed to avoid quite well so far.
otherwise a superior web hosting service, and that isIt is hard to say whether or not Hostgator is
Hostgator's current domain registration system, whichcurrently using a reseller that they trust. As it seems
offers domains at a pricey $15 per domain. However,they have hidden their domain registration process
the biggest flaw is not price, but the lack ofunder the "services" area, which is really quite hard to
coherently meshing the process into their userfind, as it is at the bottom of the page, and one
console, instead almost hiding the services.might not associate the word "services" with domain
Peculiar indeed. It seems almost certain that wereregistration, considering the company makes no
Hostgator to add easier setup within their console,mention of their domain registration services on the
that among the the tens of thousands of usersfront page.
many would opt to use it for convenience's sakeThis seems odd, if not outright suspicious, almost as
alone, and due to the trust and friendly dispositionif Hostgator does not want to promote the very
many webmasters have towards their companyservice it is offering! If that is the case, they should
today.renegotiate with a reseller service that Hostgator
This is a situation that Hostgator should certainly takewould feel comfortable offering their registration
advantage of. Perhaps even an offer could be madeservices to it's customers more prominently.
to a larger, trustworthy domain registrar to resellBy including domain registration somewhere on the
their services to their clientele. Streamlining thisfront page, and again in the console with a
process could be a great addition to their currentstreamlined process from adding registration into
offerings, and in the end a boon to their bottom line.monthly billing or an instant charge, either way
What could go wrong? Well, if you were to resellHostgator could provide a valuable service to it's
domain registrar services, and the support for thatcustomers and in turn, add an important new,
domain registration process is poor, it could reflectconsistent revenue stream.