| Imagine what life would be like for John Doe without | | | | is very worthwhile. |
| his name. He'd rarely participate in any conversations, | | | | Instead of your usual, long e-mail address that came |
| take part in any games, be able to start his own | | | | with your internet account, why not register a more |
| business or even legally marry (well, lets not go too | | | | personal, memorable name that you came up with? It |
| far but you see the point!). | | | | is easy to set up e-mail with your domain name. |
| Who? Me? | | | | More importantly - business or not - you want that |
| Whoever you are and for whatever use, a domain | | | | domain name before the other John Doe registers it |
| name is going to be important to you. It is forever | | | | instead! |
| becoming increasingly important that people and | | | | Planning Ahead |
| businesses separate themselves from others - so | | | | The cost of registration of a domain name, or even |
| people remember you, and in the case that they | | | | the cost of hosting a web site is so small that not |
| forget you can easily search for you. | | | | securing your internet presence should be out of the |
| Suppose a business based on a highstreet. If people | | | | question, even if not for immediate use. A domain is |
| have been referred to this business and need to look | | | | yours for as long as you wish to keep it. It is |
| up your location information, where would they go? | | | | important though, that if you have an idea for your |
| Telephone directories are quite obsolete. More and | | | | internet identity, you register it before someone else |
| more do people turn to the internet to look up | | | | does. |
| information about businesses - contact information, | | | | There are thousands of "domain squatters" - who |
| profile as well as online shopping services. Regardless | | | | identify business names, register them and do nothing |
| of how "advanced" your use for a domain name may | | | | more than sit on them. People searching for your |
| be, a domain name is going to be an essential | | | | business name or trying to find your web site may |
| commodity for any business. | | | | come across one of these "squatted" names and will |
| Suppose you have no business interest in buying a | | | | not find information about your business, but instead |
| domain at all. The cost of registering domains is so | | | | will find information about another. |
| low that an investment in a personal internet identity | | | | |