| Impulse Buying | | | | to list their physical address. If legitimate contact |
| Don't Let Psychological Sales Letters Control You | | | | information is not provided, then refer back to the |
| | | | tips above and also do more research on the website |
| A couple tricks include:o One-Time Offers | | | | to see other customer's experiences are.o |
| These offers are usually controlled by what is called, | | | | Testimonials Are A Bit Tricky |
| "cookies." These cookies simply keep track of what | | | | It is always good to see customer testimonials on a |
| websites you have visited and when you were there. | | | | website, but can you trust them? If you only see a |
| If you erase the cookies from your Internet History, | | | | few testimonials (3 - 5), then those might have been |
| then you will probably see these offers the next | | | | from people who were given the product or service |
| time you visit the site again.o For-A-Limited-Time | | | | for free (or at a discounted rate) in EXCHANGE for |
| Offers | | | | the testimonial/review. A website that has a LOT of |
| Sometimes, these offer really are as they say they | | | | testimonials that have the person's name, location, |
| are, but most of the time if you wait until the | | | | and website are more trustworthy. If there are more |
| specified time is supposed to be up, then you will still | | | | than 10 testimonials with all of the information above, |
| see that same offer. Unless there are specific dates | | | | then those are probably actual testimonials from |
| listed telling you when a price will go up, then the | | | | PAYING customers. |
| offer is probably not going to change. | | | | Trials / Guarantees |
| The key point here is: DO NOT BY ON IMPULSE | | | | Don't Let Time Run Out On You |
| Most likely the product or service will still be there if | | | | Many Internet Marketers will use trials (free for 7 |
| you really want it. Take some time to do some | | | | days, only $--- for 7 days and then..) to get you to |
| research BEFORE pulling out your plastic card. Who is | | | | join their website. These are most popular on |
| the company, or person, you are about to purchase | | | | membership websites. If they can get you to join |
| from? Are there other products on the market that | | | | their trial for a few days, then you will probably |
| are similar OR even free? Do you really even need to | | | | forget about it and will let the subscription continue. |
| pay for the product or information provided? | | | | Since you already provided your credit card |
| Website Credibility | | | | information they do not need to ask for it again. It is |
| What Kind Of Research Should You Do? | | | | always a good idea to write down what day you |
| There are a few key things you should check before | | | | joined and how long the trial is. If you do not like the |
| purchasing from a website.o How old is the website | | | | service, then make sure to cancel BEFORE the trial |
| you are planning to purchase from? | | | | ends, otherwise you will get billed the full amount |
| Make sure that the domain name (something.com) is | | | | when the trial ends. |
| AT LEAST 1 FULL year old. If you buy a product and | | | | The same rule applies to any guarantees provided. |
| the domain is less than one year old, then the site | | | | Make sure to write down what day you purchased |
| might vanish at the end of the year. If you wanted a | | | | the product or service. Try it out and if you don't like |
| refund or support you would be out of luck if the | | | | it make sure to ask for a refund WITHIN the |
| domain is not renewed. | | | | guaranteed time limit. A common rule of thumb is |
| Check Domain Names: How popular is the website? | | | | that the longer the guarantee, the more trusting of |
| If the website has a lot of other websites linking or | | | | their product a company is more likely to be. If you |
| has a good traffic ranking, then it probably has been | | | | see a 1 year guarantee and the website/company is |
| around for awhile and will not be going anywhere | | | | more than 1 year old, then it may be a safe bet that |
| soon. Below are some tools to help you check the | | | | they have low return rates. |
| popularity of a website. insert a domain name | | | | Warning: Sometimes a longer guarantee is a ploy in |
| (something.com) into the search box, then click on, | | | | the hopes that you will forget to even ask for a |
| "Web Search." The lower the traffic rank number is | | | | refund, if necessary. That is why you should make a |
| actually represents a better position. A site with a | | | | note of the date you purchased the product/service |
| score of 200 is the 200th most popular site according | | | | and the length the guarantee is for. There is no point |
| to Alexa. has a few tools that will help you, but you | | | | keeping a product/service that you never use. |
| should take a look at the, "Link Popularity check." This | | | | Bonuses |
| tool will let you compare a website with competitors | | | | The More The Merrier? |
| or just check the link popularity on its own. It will | | | | It is always nice to receive a bonus with a purchase, |
| automatically generate a graph that lets you know | | | | but too many bonuses might mean that the main |
| where the website stands. Plus, you can even | | | | product itself isn't worth the price alone. If a few |
| generate a trend/history report. this is another great | | | | high-quality related bonuses are offered with the |
| tool that will let you check a website's Google | | | | main product or service, then that product is |
| PageRank, search related pages by pagerank, and | | | | probably worth checking out. If a website/company |
| more. It can be quite useful to determine who your | | | | is offering you, "$1000 in Free Bonuses," then you |
| competitors are and how popular the others sites are | | | | should be wary. All those bonuses simply cover up, |
| that link to the website you are checking on.o What | | | | and make you forget, about the main product. |
| contact information is available? | | | | Besides, how do you know that those dozens of |
| Generally, a website that is selling anything should | | | | extra bonuses are even useful? They might be a |
| have email addresses ending with the domain name, | | | | bunch of junk that was thrown in to help boost sales |
| a phone number, and a physical address. Sometimes, | | | | ratios. |
| you will find websites that do not list a physical | | | | Again, be careful and don't let your desire to, "BUY |
| address to send mail. This may be because a single | | | | NOW," get the best of you. |
| person owns/operates the website and doesn't want | | | | |